Buffer ETFs Give Cash-Shy Investors a Way Back In

With the S&P 500 hovering near 7,500, plenty of investors are sitting on piles of cash, too nervous to put money to work near record highs. That tension was in focus during a May panel hosted by Goldman Sachs Asset Management and Innovator ETFs.

ETF Trends • Jun 12, 2026

The Inflation Impact: 3 ETF Approaches for Managing Risk

It certainly seems like the threat of inflation won't be going away any time soon.  On Wednesday, June 10, the CPI numbers for May came out, showing that the index rose 0.5% for the month.

ETF Trends • Jun 11, 2026

Can Buffer ETFs Replace Bonds? Goldman Thinks So

Goldman Sachs Group, Inc.'s (GS) asset management division said its ETF platform crossed $100 billion in assets last week, just two months after closing its acquisition of Innovator Capital Management. Key Takeaways: Goldman's ETF platform hit $100 billion just two months after its Innovator deal closed.

ETF Trends • Jun 2, 2026

Goldman Sachs ETFs Hit $100 Billion AUM

Goldman Sachs Asset Management (GSAM) made a big announcement this week, touting $100 billion in total ETF AUM. The milestone comes following the firm's recent acquisition of Innovator ETFs adding several notable funds to the firm's overall roster.

ETF Trends • May 27, 2026

US-Iran Ceasefire Hopes Fade: ETF Strategies to Play

U.S.-Iran tensions rise as Hormuz risks grow. Markets turn volatile -- dividend, low-beta, and defensive ETFs may help cushion portfolios.

Zacks Investment Research • May 6, 2026

Move Over, Mercury Retrograde: My Only 2026 Prediction is “All-Weather”

There's a lot of collective wisdom about the challenge of forecasting markets and the economy. Warren Buffet once famously said: “”Forecasts may tell you a great deal about the forecaster; they tell you nothing about the future.

ETF Trends • Jan 7, 2026

Defined Outcome ETF (BALT) Hits New 52-Week High

Defined Outcome ETF BALT hits a new 52-week high, as investors seeking growth with downside protection are taking notice.

Zacks Investment Research • Jan 2, 2026

Inside Goldman's $2 billion defined-outcome ETF acquisition

Bryon Lake, Goldman Sachs Asset Management Third Party Wealth co-head, joins Dominic Chu on 'Halftime Report' to discuss what buying Innovator Capital Management means for the firm, the opportunity in defined-outcome ETFs and more.

CNBC Television • Dec 8, 2025

Why investors are flocking to defined-outcome ETFs

Kathmere Capital CIO Nick Ryder and Goldman Sachs Asset Management Third Party Wealth co-head Bryon Lake join CNBC's Dominic Chu on “ETF Edge” to break down Goldman's Innovator acquisition and how defined outcome ETFs can help investors seek income and downside protection.

CNBC Television • Dec 8, 2025

BALT: Too Conservative, Even For Conservative Investors

The Innovator Defined Wealth Shield ETF offers a 20% downside buffer over a 3-month period, making it extremely conservative. BALT's tight upside cap results in modest returns, lagging significantly during strong equity rallies and underperforming even some safe fixed income funds. Despite its equity structure, BALT's risk/reward profile is less attractive than alternatives like PJAN or ACIO, which balance downside protection with upside potential.

Seeking Alpha • Nov 20, 2025