Byrna Technologies: Selling The Solution Is The Real Challenge

Byrna Technologies Inc. faces broad-based sales declines, with Q2 revenues down 42.5% and gross margins collapsing due to inventory write-downs and weak demand. BYRN's main challenge is ineffective marketing and poor website conversion, leading to lower traffic, reduced average order value, and saturation of its initial target audience. Despite execution risks and disappointing sales, BYRN maintains a solid cash position, no debt, and management expects cash to improve through inventory reduction and holiday sales.

Seeking Alpha • Jul 10, 2026

Byrna Technologies Q2 Earnings Call Highlights

Byrna Technologies NASDAQ: BYRN reported a steep year-over-year decline in fiscal second-quarter revenue as weaker e-commerce traffic, lower conversion rates and slower retail reorders weighed on results, while management described the period as a “reset” tied to a broader overhaul of the company's marketing, retail and operating structure.

MarketBeat • Jul 9, 2026

Byrna Technologies Inc. (BYRN) Q2 2026 Earnings Call Transcript

Byrna Technologies Inc. (BYRN) Q2 2026 Earnings Call Transcript

Seeking Alpha • Jul 9, 2026

Byrna Technologies Reports Fiscal Second Quarter 2026 Results

ANDOVER, Mass., July 09, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today reported select financial results for its fiscal second quarter (“Q2 2026”) ended May 31, 2026.

GlobeNewsWire • Jul 9, 2026

Byrna Technologies Inc. (BYRN) Reports Q2 Loss, Lags Revenue Estimates

Byrna Technologies Inc. (BYRN) came out with a quarterly loss of $0.44 per share versus the Zacks Consensus Estimate of a loss of $0.1. This compares to earnings of $0.1 per share a year ago.

Zacks Investment Research • Jul 9, 2026

Byrna Technologies Enters Definitive Agreement to Acquire HERO Defense Systems Assets

Strategic bolt-on acquisition adds compact everyday-carry personal defense products, expanding Byrna's product portfolio across smaller form factors, lower entry price points, and additional use cases Strategic bolt-on acquisition adds compact everyday-carry personal defense products, expanding Byrna's product portfolio across smaller form factors, lower entry price points, and additional use cases

GlobeNewsWire • Jul 8, 2026

Byrna Technologies Selects Acceleration Partners to Expand Creator Network and Relaunch Affiliate Marketing Program

ANDOVER, Mass., July 07, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced that it has selected Acceleration Partners as its influencer and affiliate marketing agency to build a broader social creator program, relaunch Byrna's affiliate marketing program and improve the Company's ability to measure customer acquisition across its e-commerce channels.

GlobeNewsWire • Jul 7, 2026

Byrna Technologies Gears Up For Q2 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts

Byrna Technologies Inc. (NASDAQ:BYRN) will release earnings for its second quarter before the opening bell on Thursday, July 9.

Benzinga • Jun 30, 2026

Byrna Technologies to Report Fiscal Second Quarter 2026 Financial Results on Thursday, July 9, 2026 at 9:00 a.m. ET

ANDOVER, Mass., June 25, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, will hold a conference call on Thursday, July 9, 2026 at 9:00 a.m.

GlobeNewsWire • Jun 25, 2026

Letter to Shareholders from Conn Davis, Chief Executive Officer: First 100 Days

ANDOVER, Mass., June 18, 2026 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, has issued the following letter from Conn Davis, Chief Executive Officer.

GlobeNewsWire • Jun 18, 2026