BZUN logo

Baozun Inc. (BZUN)

$2.72

Quotes are delayed by 15 minutes.

1D

1W

1M

3M

6M

YTD

1Y

2Y

5Y

ALL

Key data on BZUN

Market cap

$158109218

EPS

-0.42

P/E ratio

--

Price to sales

0.11

Dividend yield

--

Beta

0.512179

Price on BZUN

Previous close

$2.79

Today's open

$2.79

Day's range

$2.72 - $2.83

52 week range

$2.07 - $4.88

Profile about BZUN

CEO

Vincent Wenbin Qiu

Employees

7650

Headquarters

Shanghai,

Exchange

Nasdaq Global Select

Shares outstanding

58128389

Issue type

American Depository Receipt

BZUN industries and sectors

Consumer Discretionary

Retail - Discretionary

News on BZUN

Baozun Announces Results of Annual General Meeting of Shareholders

SHANGHAI, June 16, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the results of its Annual General Meeting of Shareholders ("AGM"). For details, please refer to the poll results announcement of the Company dated June 16, 2026 published on the websites of the Hong Kong Stock Exchange and the Company.

news source

PRNewsWire • Jun 16, 2026

news preview

Baozun: Positive Read-Throughs From Insider Trades

I maintain a 'Buy' rating for Baozun Inc., as recent insider buying sends a clear signal about management's confidence in the company. Baozun's outlook is favorable, considering the high-margin BBM division's strong growth, the BEC unit's profitability turnaround, and AI-driven cost efficiencies. BZUN trades at undemanding forward P/S and P/E multiples of 0.10x and 5.2x, respectively.

news source

Seeking Alpha • Jun 11, 2026

news preview

Baozun Q1 Earnings Call Highlights

Baozun NASDAQ: BZUN reported a stronger first quarter of 2026, with management pointing to revenue growth across both its e-commerce and brand management businesses, improved profitability and faster working capital turnover.

news source

MarketBeat • May 20, 2026

news preview

Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript

Baozun Inc. (BZUN) Q1 2026 Earnings Call Transcript

news source

Seeking Alpha • May 20, 2026

news preview

Baozun Announces First Quarter 2026 Unaudited Financial Results

SHANGHAI, May 20, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the first quarter ended March 31, 2026. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "The first quarter of 2026 was robust across the board.

news source

PRNewsWire • May 20, 2026

news preview

Baozun Schedules Annual General Meeting of Shareholders

SHANGHAI, May 15, 2026 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announced today that it will hold its annual general meeting of shareholders ("AGM") on Tuesday, June 16, 2026, at 3:00 p.m., Hong Kong time (or 3:00 a.m.

news source

PRNewsWire • May 15, 2026

news preview

Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026

SHANGHAI, May 8, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the first quarter ended March 31, 2026 on Wednesday, May 20, 2026, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m.

news source

PRNewsWire • May 8, 2026

news preview

Baozun Releases 2025 Chairman Letter

SHANGHAI, April 23, 2026 /PRNewswire/ -- Dear Shareholders: First of all, this is a letter I write to you by myself, and it's a pure human writing without any involvement of AI (though yes I use AI everyday for a lot of things). As a company,  we are ambitious to deploy AI into a lot aspects of our business to make it more efficient and intelligent, but when communicating with our customers, colleagues and investors, the human approach is what we choose.

news source

PRNewsWire • Apr 23, 2026

news preview

Baozun Files Annual Reports for Fiscal Year 2025

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the U.S. Securities and Exchange Commission (the "SEC"). The annual report can be accessed on the Company's investor relations website at http://ir.baozun.com as well as the SEC's website at http://www.sec.gov.

news source

PRNewsWire • Apr 23, 2026

news preview

Baozun Releases 2025 Annual Sustainability Report

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leader, pioneer and digital commerce enabler in China's brand e-commerce services industry, today released its 2025 Annual Sustainability Report (the "Sustainability Report"), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance. As a technology-driven service provider advancing commercial ecosystems, Baozun regards sustainable development as a foundational principle of its broader strategic transformation.

news source

PRNewsWire • Apr 23, 2026

news preview

¹ Disclosures

Get started with M1

Invest in Baozun Inc.

Open an M1 investment account to buy and sell Baozun Inc. commission-free¹. Build wealth for the long term using automated trading and transfers.

Invest in BZUN on M1