Instacart is charging different prices to different customers in a dangerous AI experiment, report says

The grocery delivery service Instacart is using artificial intelligence to experiment with prices and charge some shoppers more than others for the same items, a new study found.

TechXplore • 15 hours ago

Instacart's AI pricing experiment drives up costs for some shoppers, study says

Instacart's AI-pricing experiments can charge customers up to 23% more for identical products, potentially costing families $1,200 extra annually through hidden markups.

Fox Business • Dec 12, 2025

Instacart Investigated by the Portnoy Law Firm

LOS ANGELES, Dec. 12, 2025 (GLOBE NEWSWIRE) -- The Portnoy Law Firm advises Instacart (“Instacart" or the "Company") (NASDAQ: CART) investors that the firm has initiated an investigation into possible securities fraud, and may file a class action on behalf of investors.

GlobeNewsWire • Dec 12, 2025

Instacart Shares Fall on Report Alleging Price Discrimination

The grocery-delivery company's stock was down in morning trading after a report said it displayed several different prices for users who added the same item from the same store at the same time.

WSJ • Dec 10, 2025

Instacart's AI pricing tools drive up the cost of some groceries, study finds

Instacart's algorithmic pricing tools caused shoppers to pay different prices for identical items from the same store, according to a new study. The grocery delivery platform said some of its retail partners run limited pricing tests, but it denied that they use personal data or change prices in real time.

CNBC • Dec 9, 2025

Maplebear Inc. (CART) Presents at 53rd Annual Nasdaq Investor Conference Transcript

Maplebear Inc. (CART) Presents at 53rd Annual Nasdaq Investor Conference Transcript

Seeking Alpha • Dec 9, 2025

Instacart App Launches in OpenAI ChatGPT - First Company to Offer New Instant Checkout App Experience

Consumers can now shop from more than 1,800 retailers directly within ChatGPT via a fully integrated Instacart app commerce experience SAN FRANCISCO , Dec. 8, 2025 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced that it is the first grocery partner to launch an app on ChatGPT and the first to offer an embedded, end-to-end shopping and Instant Checkout – all within the context of a ChatGPT conversation. This new integration makes it easier than ever for people to go from meal inspiration to doorstep delivery, using Instacart's real-time grocery network and fulfillment capabilities with the help of OpenAI frontier model capabilities.

PRNewsWire • Dec 8, 2025

Analysts' 'AI Loser' List Points To Risks For Uber, Adobe, Intel And These Tech Players

Wedbush warned that some tech companies will be "left in the dust."

Investors Business Daily • Dec 8, 2025

Intel, Adobe and these other ‘AI loser' stocks could get left behind in the next phase of the tech boom

These 12 tech companies are most vulnerable to having their business models upended by the AI revolution, according to Wedbush Securities

Market Watch • Dec 8, 2025

These 10 fast-growing AI stocks may offer the best bang for your buck

The jury is out on whether the artificial-intelligence trade is now a bubble. But the last few weeks have shown that high valuations are fragile as investors have moved some money out of priciest technology names.

Market Watch • Dec 6, 2025