Whisky business: Investors pin hopes on Trump's Scotch tariff reversal after dire three years

President Trump's decision to ditch Scotch whisky tariffs could boost the premium Scotch market - including the niche world of cask investing. Secondary market data indicates values of high-end whisky have faltered in recent years.

CNBC • May 9, 2026

Diageo posts surprise sales growth as Europe and Latin America offset US weakness

Diageo , the world's top spirits ​maker, posted a surprise 0.3% growth ‌in quarterly organic net sales on Wednesday, as strength in Europe and Latin America offset ​weakness in the U.S., its largest ​market.

Reuters • May 6, 2026

Diageo sales turn positive despite ongoing America weakness

Diageo PLC (LSE:DGE) has stated confidence in hitting full-year sales targets, as continued weakness in North America did not prevent overall sales from turning positive.   The maker of Guinness, Smirnoff and Captain Morgan reported net sales of $4.5 billion for its third quarter to 31 March, up 2.3% versus a year ago, with organic growth of 0.3%.

Proactive Investors • May 6, 2026

Diageo Sales Climb as CEO Targets North America Recovery

Revenue rose as the Guinness maker said it was working to revive lackluster drinks sales in North America.

WSJ • May 6, 2026

Diageo plc (DEO) Q3 2026 Sales/Trading Call Transcript

Diageo plc (DEO) Q3 2026 Sales/Trading Call Transcript

Seeking Alpha • May 6, 2026

Why The Market Is Severely Underestimating Diageo

Diageo (DEO) is trading near 20-year lows, presenting a compelling value opportunity with a well-covered 4.1%+ yield and an A-rated balance sheet. DEO's premium brand portfolio and global scale provide a durable moat, with management's strategic rebasing positioning the company for higher-quality future earnings. I assign a Buy rating and a $100/share price target, reflecting 15%+ annualized upside potential even at a conservative 15x P/E valuation.

Seeking Alpha • May 6, 2026

Artisan Value Fund Q1 2026 Portfolio Activity

We initiated four new positions in Q1, an above-average pace of activity. We also used the increased volatility to upgrade overall portfolio quality. Our three largest new positions were Amazon.com, Universal Music Group and IQVIA Holdings. In addition to sales of Humana and PayPal, we also exited our positions in social technology leader Meta Platforms and beverages company Diageo.

Seeking Alpha • May 6, 2026

Diageo's new CEO gets breather as rivals' merger fizzles

Diageo's new CEO Dave Lewis has caught an early break. Merger talks between rivals Pernod Ricard and Brown-Forman have collapsed, removing the threat of a newly enlarged ​challenger just as he tries to steady the world's biggest spirits maker.

Reuters • May 5, 2026

Diageo Stock Continues to Sink -- What Investors Need to Know

Diageo's stock was cut in half over the past year. Its stock looks cheap, but it deserves its discount valuation.

The Motley Fool • May 5, 2026

Diageo's push into canned cocktails comes with risks, says Deutsche Bank

Smirnoff and Johnnie Walker maker Diageo PLC (LSE:DGE) is increasing its focus on canned cocktails as it looks to revive growth, according to analysts at Deutsche Bank. The drinks maker is, according to an FT article, “betting big” on ready-to-drink, or RTD, cocktails, a segment that has continued to expand even as the wider spirits market slows.

Proactive Investors • May 5, 2026