Is WisdomTree U.S. MidCap Dividend ETF (DON) a Strong ETF Right Now?

Making its debut on 06/16/2006, smart beta exchange traded fund WisdomTree U.S. MidCap Dividend ETF (DON) provides investors broad exposure to the Style Box - Mid Cap Value category of the market.

Zacks Investment Research • Nov 21, 2025

Should WisdomTree U.S. MidCap Dividend ETF (DON) Be on Your Investing Radar?

If you're interested in broad exposure to the Mid Cap Value segment of the US equity market, look no further than the WisdomTree U.S. MidCap Dividend ETF (DON), a passively managed exchange traded fund launched on June 16, 2006.

Zacks Investment Research • Oct 24, 2025

DON: The Macro Setup Now Supports Mid-Cap Dividend Stocks

WisdomTree U.S. MidCap Dividend Fund remains a buy, offering attractive valuation and higher yield versus the S&P 500 despite recent underperformance. DON's portfolio leans toward cyclical sectors like Financials, Industrials, and Consumer Discretionary, positioning it to benefit from strong GDP growth and potential Fed rate cuts. The ETF's technical picture is mixed, with key resistance at $53-$54 and a downward-trending 200-day moving average, but seasonal trends are favorable.

Seeking Alpha • Oct 6, 2025

DON: The Dividend Focus Doesn't Justify The Higher Fees

DON offers targeted exposure to U.S. mid-cap stocks with a focus on dividend-paying companies, appealing to income-oriented investors. Given the current growth challenges of the U.S. economy, being underweight or going with a defensive option is warranted. However, the combination of dividend investing with mid-cap exposure doesn't appear to justify the higher expense ratio of DON.

Seeking Alpha • Jul 25, 2025

Midcaps Could Be Ready for Their Moment

With large-cap stocks faltering, smaller equities might be the furthest assets from investors' minds. But recent equity market weakness may bely opportunity with smaller companies.

ETF Trends • Mar 19, 2025

Depend on DON for Midcap Dividends

For equity income investors, large-caps have long been the default asset class. Most people more readily associate larger companies with dividends.

ETF Trends • Feb 11, 2025

DON Has A Few Good Points, But Lags Several Competitors

WisdomTree U.S. MidCap Dividend Fund (DON) is invested in more than 300 mid-cap companies weighted based on paid dividends. DON portfolio is heavy in financials, but well diversified across holdings. DON has value characteristics without giving up on growth, and its 10-year dividend growth rate has outpaced inflation.

Seeking Alpha • Sep 25, 2024

DON: A Mid-Cap Dividend Fund That's Hard To Refuse

Dividend-focused investing is expected to make a comeback, with mid-caps and small-caps outperforming large-caps. WisdomTree U.S. MidCap Dividend Fund ETF is a suitable option for exposure to US midcap dividend-paying companies, with a low expense ratio of 0.38%. The DON ETF has a diverse mix of holdings, with less than 10% of the portfolio in the top 10, reducing risk. Financials and Industrials are the largest sectors in the fund.

Seeking Alpha • Jun 11, 2024

Midcap Stocks Are Quietly Impressing

For investors looking to add some diversification to large-cap-heavy portfolios while avoiding the risks often associated with smaller stocks, midcap equities and related ETFs are excellent ways of splitting the difference. The good news is that midcap stocks are performing admirably this year.

ETF Trends • May 28, 2024

Steady Returns Ahead: 3 Dividend Stocks for Stable Income in Q2

Targeting dividend stocks for stable income is a smart move for investors seeking resilience amidst market volatility. These stocks provide not only a reliable and steady base but also the opportunity to reinvest dividends.

InvestorPlace • Apr 3, 2024