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ALL
Market cap
$2.70B
EPS
1.63
P/E ratio
16.3
Price to sales
0.66
Dividend yield
2.888%
Beta
1.274982
Previous close
$26.72
Today's open
$26.88
Day's range
$25.78 - $26.99
52 week range
$17.09 - $31.25
show more
CEO
Jochen Zeitz
Employees
5500
Headquarters
Milwaukee, WI
Exchange
New York Stock Exchange
Shares outstanding
104072507
Issue type
Common Stock
Consumer Discretionary
Vehicles
Harley-Davidson Director Nova Buys 40,000 Shares for $983,000. What Does This Say About HOG's Prospects in 2026?
Daniel J. Nova acquired 40,000 shares at a weighted average price of $24.57 per share, representing a total capital commitment of ~$983,000. The acquisition increased the director's total equity holdings by 526%.
The Motley Fool • Aug 5, 2026

Looking for a Fast-paced Momentum Stock at a Bargain? Consider Harley-Davidson (HOG)
Harley-Davidson (HOG) made it through our 'Fast-Paced Momentum at a Bargain' screen and could be a great choice for investors looking for stocks that have gained strong momentum recently but are still trading at reasonable prices.
Zacks Investment Research • Jul 28, 2026

Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript
Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript
Seeking Alpha • Jul 24, 2026

Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth
HOG beats Q2 earnings estimates as motorcycle demand lifts HDMC, while HDFS revenues plunge and LiveWire narrows losses.
Zacks Investment Research • Jul 24, 2026

Harley-Davidson posts lower quarterly results as raw material costs rise
Harley-Davidson reported lower second-quarter profit and revenue but raised its annual forecast on Thursday, as the legacy motorbike maker leaned on its wider turnaround plan to navigate higher costs of raw materials.
Reuters • Jul 23, 2026

Harley-Davidson Q2 Earnings Call Highlights
Harley-Davidson NYSE: HOG raised portions of its 2026 outlook after reporting second-quarter results that management said showed early progress under its “Back to the Bricks” strategic plan, including growth in North American retail motorcycle sales and improved dealer inventory health.
MarketBeat • Jul 23, 2026

Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance
MILWAUKEE, July 23, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2026 results and raised full-year guidance. "Our second-quarter performance reflects strength in our domestic retail business, continued focus on healthy dealer inventory levels and the exceptional commitment of our dealer network.
PRNewsWire • Jul 23, 2026

Harley-Davidson (HOG) Q2 Earnings Beat Estimates
Harley-Davidson (HOG) came out with quarterly earnings of $0.75 per share, beating the Zacks Consensus Estimate of $0.62 per share. This compares to earnings of $0.88 per share a year ago.
Zacks Investment Research • Jul 23, 2026

Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say
Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended June 2026, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
Zacks Investment Research • Jul 23, 2026

Harley-Davidson Raises Outlook on Strong North American Sales
Harley-Davidson said it expects to sell more motorcycles this year than it previously expected to, after reporting strong North American sales in the second quarter.
WSJ • Jul 23, 2026

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