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Harley-Davidson Inc. (HOG)

$19.37

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Key data on HOG

Market cap

$2.29B

EPS

4.23

P/E ratio

4.7

Price to sales

0.51

Dividend yield

3.872%

Beta

1.395729

Price on HOG

Previous close

$20.11

Today's open

$20.08

Day's range

$19.01 - $20.09

52 week range

$19.01 - $31.25

Profile about HOG

CEO

Jochen Zeitz

Employees

5900

Headquarters

Milwaukee, WI

Exchange

New York Stock Exchange

Shares outstanding

118141863

Issue type

Common Stock

HOG industries and sectors

Consumer Discretionary

Vehicles

News on HOG

Harley-Davidson, Inc. Declares Dividend

MILWAUKEE, Feb. 13, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the first quarter of 2026. The dividend is payable March 17, 2026 to the shareholders of record of the Company's common stock as of March 2, 2026.

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PRNewsWire • Feb 13, 2026

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How to Approach Harley-Davidson Stock After Q4 Earnings Release?

HOG posts wider Q4 loss as revenues sink 28%, tariffs bite and retail slides, with 2026 outlook pointing to more pressure ahead.

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Zacks Investment Research • Feb 13, 2026

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Harley-Davidson Q4: Weak Earnings Amid Strategy Reset

Harley-Davidson, Inc. reported weak Q4 results across all segments. Lower motorcycle sales and a previous loan book transaction weigh on earnings. The 2026 guidance suggests weak earnings ahead. The year is a reset period for HOG, as the company is going through strategic changes. Recovery in the loan book and $150 million in cost savings should improve earnings from 2027 forward.

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Seeking Alpha • Feb 12, 2026

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This iconic American brand's debt may be on the verge of junk status

A day after Harley-Davidson reported weaker quarterly earnings, the famed motorcycle maker got a warning that its debt ratings may be cut to junk by spring.

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Market Watch • Feb 11, 2026

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Harley-Davidson's fourth-quarter loss widens

Harley-Davidson reported a wider loss in the fourth quarter on Tuesday, hurt by a pullback in consumer spending toward recreational vehicles.

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Reuters • Feb 10, 2026

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Can Harley-Davidson Ever Roar Higher Again?

Harley-Davidson ( NYSE:HOG ) just issued fourth-quarter and full-year 2025 earnings that missed analyst expectations, reporting wider per-share losses than analysts forecast, with revenue also falling short of some projections amid ongoing demand weakness.

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24/7 Wall Street • Feb 10, 2026

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Harley-Davidson Stock Plunges Then Pops After Earnings Report. This Is Why.

Harley reported a per-share loss of $2.44, from sales of $496 million. Wall Street was looking for a $1.07 loss from sales of $485 million.

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Barrons • Feb 10, 2026

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Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript

Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript

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Seeking Alpha • Feb 10, 2026

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Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook

MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2025 results and provided its 2026 outlook. "As we close out a challenging year for the Company, we are taking deliberate actions to stabilize the business, restore dealer confidence, and align wholesale activity with retail demand.

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PRNewsWire • Feb 10, 2026

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Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates

Harley-Davidson (HOG) came out with a quarterly loss of $2.44 per share versus the Zacks Consensus Estimate of a loss of $0.92. This compares to a loss of $0.93 per share a year ago.

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Zacks Investment Research • Feb 10, 2026

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