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1D
1W
1M
3M
6M
YTD
1Y
2Y
5Y
ALL
Market cap
$2.42B
EPS
4.23
P/E ratio
4.8
Price to sales
0.52
Dividend yield
3.514%
Beta
1.395729
Previous close
$20.09
Today's open
$20.07
Day's range
$19.92 - $20.57
52 week range
$19.33 - $31.25
show more
CEO
Jochen Zeitz
Employees
5900
Headquarters
Milwaukee, WI
Exchange
New York Stock Exchange
Shares outstanding
118141863
Issue type
Common Stock
Consumer Discretionary
Vehicles
India-US trade deal gives tariff-free access to Harley bikes, no reprieve for Tesla
India will slash tariffs on high-end American cars to 30% from as high as 110% and eliminate duties on Harley-Davidson bikes under an interim trade pact, an official said, but will not make concessions for electric vehicles, a move that pointedly leaves Tesla out.
Reuters • Feb 7, 2026

Harley-Davidson: Extremely Undervalued And Heavily Shorted
Harley-Davidson (HOG) faces secular decline, aging demographics, and market share losses, yet trades at an extremely undervalued level even accounting for ongoing headwinds. The recent debt deal with KKR and PIMCO unlocks $1.25 billion in discretionary cash, reduces capital requirements, and strengthens HOG's balance sheet. Despite a 35% revenue decline from 2023 to 2026 and lower EPS, HOG remains profitable and has protected margins through deleveraging and cost cuts.
Seeking Alpha • Jan 28, 2026

Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2025 Results on February 10, 2026
Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 26, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its fourth quarter and year-end 2025 financial results before market hours Tuesday, February 10, 2026.
PRNewsWire • Jan 26, 2026

Here's Why You Should Retain Harley Davidson in Your Portfolio Now
Harley-Davidson's operating revamp, HDFS partnerships and LiveWire momentum support retention, even as tariffs and inventory risks weigh.
Zacks Investment Research • Dec 31, 2025

Top 3 Consumer Stocks Which Could Rescue Your Portfolio This Month
The most oversold stocks in the consumer discretionary sector presents an opportunity to buy into undervalued companies.
Benzinga • Dec 30, 2025

Harley-Davidson Makes Executive Changes Under New CEO
The motorcycle maker is expanding responsibility for its finance chief and bringing back a company veteran as chief operating officer, firming up the top ranks under new Chief Executive Artie Starrs.
WSJ • Dec 10, 2025

Harley-Davidson Announces Key Leadership Changes
Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure MILWAUKEE , Dec. 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced a series of leadership and organizational changes designed to strengthen the company's leadership, reinforce its dedication to its rider and dealer community, and deepen its commitment to Milwaukee as the heart of its business. Key Highlights Jonathan Root to serve as both Chief Financial and Chief Commercial Officer in the newly created role of Chief Financial and Commercial Officer Bryan Niketh to rejoin as Chief Operating Officer overseeing Product Management, Product Development and Product Operations Matt Ryan named Chief Marketing and Technology Officer Marcus Fischer appointed Chief Brand Officer "As we reimagine our future, we are returning to what makes Harley-Davidson uniquely powerful," said Artie Starrs, President and CEO, Harley-Davidson.
PRNewsWire • Dec 10, 2025

Why Is Harley-Davidson (HOG) Down 3.9% Since Last Earnings Report?
Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?
Zacks Investment Research • Dec 4, 2025

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028
MILWAUKEE , Dec. 2, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for the redemption on December 12, 2025 (the "Redemption Date") of all of its outstanding 6.50% Medium-Term Notes due 2028 (the "Notes"). The redemption price for the Notes is the greater of (i) 100% of the principal amount of the Notes and (ii) the "make-whole" redemption price determined in accordance with the terms of the Notes, plus, in either case, accrued and unpaid interest to but not including the Redemption Date.
PRNewsWire • Dec 2, 2025

Harley-Davidson (HOG) is a Top-Ranked Value Stock: Should You Buy?
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Zacks Investment Research • Nov 26, 2025

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