More about High-Yield Cash Accounts with M1
Brokerage Accounts
Retirement Accounts
Other Accounts
Quotes are delayed by 15 minutes.
1D
1W
1M
3M
6M
YTD
1Y
2Y
5Y
ALL
Market cap
$2.55B
EPS
4.23
P/E ratio
5.2
Price to sales
0.57
Dividend yield
3.335%
Beta
1.328372
Previous close
$22.35
Today's open
$22.49
Day's range
$21.48 - $22.63
52 week range
$20.45 - $33.59
show more
CEO
Jochen Zeitz
Employees
5900
Headquarters
Milwaukee, WI
Exchange
New York Stock Exchange
Shares outstanding
118141863
Issue type
Common Stock
Consumer Discretionary
Vehicles
Harley-Davidson Makes Executive Changes Under New CEO
The motorcycle maker is expanding responsibility for its finance chief and bringing back a company veteran as chief operating officer, firming up the top ranks under new Chief Executive Artie Starrs.
WSJ • Dec 10, 2025

Harley-Davidson Announces Key Leadership Changes
Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure MILWAUKEE , Dec. 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today announced a series of leadership and organizational changes designed to strengthen the company's leadership, reinforce its dedication to its rider and dealer community, and deepen its commitment to Milwaukee as the heart of its business. Key Highlights Jonathan Root to serve as both Chief Financial and Chief Commercial Officer in the newly created role of Chief Financial and Commercial Officer Bryan Niketh to rejoin as Chief Operating Officer overseeing Product Management, Product Development and Product Operations Matt Ryan named Chief Marketing and Technology Officer Marcus Fischer appointed Chief Brand Officer "As we reimagine our future, we are returning to what makes Harley-Davidson uniquely powerful," said Artie Starrs, President and CEO, Harley-Davidson.
PRNewsWire • Dec 10, 2025

Why Is Harley-Davidson (HOG) Down 3.9% Since Last Earnings Report?
Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?
Zacks Investment Research • Dec 4, 2025

Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028
MILWAUKEE , Dec. 2, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for the redemption on December 12, 2025 (the "Redemption Date") of all of its outstanding 6.50% Medium-Term Notes due 2028 (the "Notes"). The redemption price for the Notes is the greater of (i) 100% of the principal amount of the Notes and (ii) the "make-whole" redemption price determined in accordance with the terms of the Notes, plus, in either case, accrued and unpaid interest to but not including the Redemption Date.
PRNewsWire • Dec 2, 2025

Harley-Davidson (HOG) is a Top-Ranked Value Stock: Should You Buy?
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Zacks Investment Research • Nov 26, 2025

Harley-Davidson, Inc. Declares Dividend
MILWAUKEE , Nov. 25, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the fourth quarter of 2025. The dividend is payable December 22, 2025 to the shareholders of record of the Company's common stock as of December 9, 2025.
PRNewsWire • Nov 25, 2025

Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 24, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the expiration and results of its tender offers to purchase for cash (the "Offers") any and all of its outstanding 6.500% Medium-Term Notes due 2028 (the "2028 Notes") and 5.950% Medium-Term Notes due 2029 (the "2029 Notes" and, together with the 2028 Notes, the "Notes"). The Offers were made under the Offer to Purchase, dated November 17, 2025 (the "Offer to Purchase").
PRNewsWire • Nov 24, 2025

Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 21, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the pricing of its tender offers to purchase for cash (the "Offers") any and all of its outstanding 6.500% Medium-Term Notes due 2028 (the "2028 Notes") and 5.950% Medium-Term Notes due 2029 (the "2029 Notes" and, together with the 2028 Notes, the "Notes"). The table below shows the applicable Reference Yield and Consideration for the Notes, calculated as of 2:00 p.m.
PRNewsWire • Nov 21, 2025

Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 17, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the commencement of tender offers to purchase for cash any and all of the Medium-Term Notes issued by the Company listed in the table below (collectively, the "Notes"). The tender offers (the "Offers") are being made pursuant to the Offer to Purchase, dated November 17, 2025 (the "Offer to Purchase").
PRNewsWire • Nov 17, 2025

Harley Q3 Earnings Surpass Expectations, Revenues Rise Y/Y
HOG's Q3 earnings and revenues surpass expectations, driven by higher motorcycle shipments and stronger segment performance.
Zacks Investment Research • Nov 5, 2025

¹ Disclosures

Open an M1 investment account to buy and sell Harley-Davidson Inc. commission-free¹. Build wealth for the long term using automated trading and transfers.