Media Experts Redefine What Quality Means in AI World Dominated by Social Media and Digital Video, According to New IAS Industry Pulse Report

Top priorities for 2026 include measuring media quality across social media and CTV, brand safety for influencer/creator content, and monitoring AI-generated content NEW YORK , Dec. 8, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today released its annual Industry Pulse Report. The new findings reveal that media experts are embracing artificial intelligence (AI) cautiously, centering their brand strategies on the evolution of digital video and social media, and reinforcing media quality as a cornerstone of campaign performance.

PRNewsWire • Dec 8, 2025

Investor Cuts $12.9 Million Stake as IAS Heads Toward $1.9 Billion Buyout

Connecticut-based Ararat Capital Management sold nearly 1.5 million shares of IAS in the third quarter. The net position decreased in value by $11.1 million.

The Motley Fool • Dec 4, 2025

INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR REPORTING OF IMPRESSIONS, VIEWABILITY AND INVALID TRAFFIC ON AMAZON PROPERTIES

NEW YORK , Nov. 13, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it received Media Rating Council (MRC) accreditation for its server-to-server (S2S) integration of Amazon DSP impression, viewability and invalid traffic data into its digital ad measurement platform. Brands and agencies are increasingly demanding independent, accredited third-party measurement across platforms, and this accreditation underscores that IAS metrics meet rigorous standards for accuracy and transparency.

PRNewsWire • Nov 13, 2025

IAS Reports Third Quarter 2025 Financial Results

Total revenue increased 16% to $154.4 million Net income of $7.0 million at a 5% margin; adjusted EBITDA increased to $55.3 million at a 36% margin  NEW YORK , Nov. 4, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced financial results for the third quarter ended September 30, 2025. "We exceeded our revenue and adjusted EBITDA outlook for the third quarter with strength across our businesses," said Lisa Utzschneider, CEO of IAS.

PRNewsWire • Nov 4, 2025

Integral Ad Science (IAS) Q3 Earnings Miss Estimates

Integral Ad Science (IAS) came out with quarterly earnings of $0.07 per share, missing the Zacks Consensus Estimate of $0.09 per share. This compares to earnings of $0.1 per share a year ago.

Zacks Investment Research • Nov 4, 2025

Integral Ad Science (IAS) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates

Although the revenue and EPS for Integral Ad Science (IAS) give a sense of how its business performed in the quarter ended September 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

Zacks Investment Research • Nov 4, 2025

IAS and Snap Announce Expansion of Measurement Partnership to Validate Ad Effectiveness in Sponsored Snaps

Adds Viewability and Invalid Traffic (IVT) Measurement for Chat Feed; Now Enabling IAS Coverage Across all Snapchat Ad Formats on any Device NEW YORK , Nov. 4, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its measurement partnership with Snap Inc. (NYSE: SNAP) to give advertisers greater tools to validate and optimize ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic (IVT) across Chat Feeds ads to understand and enhance user engagement.

PRNewsWire • Nov 4, 2025

Kaskela Law LLC Investigates Fairness of Proposed $10.30 Per Share Buyout of Integral Ad Science (Nasdaq: IAS) Stockholders and Encourages Investors to Contact the Firm

PHILADELPHIA , Oct. 28, 2025 /PRNewswire/ -- Kaskela Law LLC announces that it is investigating the proposed buyout of Integral Ad Science (Nasdaq: IAS) ("IAS" or the "Company") stockholders to determine whether the transaction as structured is fair to the Company's investors.     Click here to receive additional information about your legal rights with respect to this transaction: https://kaskelalaw.com/case/integral-ad-science/    On September 24, 2025, IAS announced that it had agreed to be acquired by private equity firm Novacap at a price of  $10.30 per share  in cash.

PRNewsWire • Oct 28, 2025

TikTok Selects IAS for Brand Safety Measurement for TikTok Pangle Advertisers

IAS Provides TikTok Pangle Advertisers with Increased Transparency and Brand Protection NEW YORK , Oct. 28, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the TikTok ad network for Business. TikTok Pangle totals over 380,000 global apps with a daily active user reach of 2.9 billion via app traffic.

PRNewsWire • Oct 28, 2025

IAS LAUNCHES FIRST AI-DRIVEN, INDEPENDENT BRAND SAFETY AND SUITABILITY MEASUREMENT FOR META THREADS

Expanded Partnership with Meta Strengthens Brand Protection  and Maximizes ROI For Global Advertisers NEW YORK , Oct. 16, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding Total Media Quality (TMQ) for Meta to bring third-party, independent Brand Safety & Suitability Measurement to Threads for the first time. Powered by IAS's best-in-class, AI-driven Multimedia Technology, which uses video, images, audio, and text signals to evaluate content at scale, Total Media Quality for Meta helps advertisers safeguard brand reputation and scale campaigns confidently in real time.

PRNewsWire • Oct 16, 2025