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1D
1W
1M
3M
6M
YTD
1Y
2Y
5Y
ALL
Market cap
$8.33B
EPS
-0.27
P/E ratio
--
Price to sales
1.46
Dividend yield
--
Beta
0.829483
Previous close
$5.14
Today's open
$5.08
Day's range
$4.89 - $5.17
52 week range
$4.65 - $10.59
CEO
Evan Spiegel
Employees
5261
Headquarters
Santa Monica, CA
Exchange
New York Stock Exchange
Shares outstanding
1.69B
Issue type
Common Stock
Media
Interactive Multi-Media
SNAP Near $5 With 25M Paid Subscribers and Bulls Refusing to Quit
Still one of the big names in the social media space, Snap Inc. ( NYSE:SNAP ) is sitting near $5 a share, down 37% year-to-date and roughly 52% over the past year.
24/7 Wall Street • 2 hours ago

Down 94% From Its Record High, Can Snap Stock Snap Back in 2026?
Snap is the parent company of Snapchat, which serves 474 million users every single day. Snap delivered solid revenue and adjusted earnings growth in 2025, but its daily active user base shrank slightly in the fourth quarter.
The Motley Fool • 16 hours ago

Prediction: Snap Inc. Could Soar 200% After This Sell-off
Snap Inc. (SNAP +0.51%) is trading at just 1.5 times sales after a brutal sell-off, yet revenue, free cash flow, and subscriptions are climbing. If AR hardware, AI-driven ads, and global expansion accelerate, this beaten-down stock could surprise investors who are betting on stagnation.
The Motley Fool • 4 hours ago

Reddit vs. Snap: Which Social Media Ad Stock Has an Edge Now?
RDDT's surging ad revenue, rising ARPU, and AI-driven Max campaigns highlight why it may have the edge over SNAP in a booming digital ad market.
Zacks Investment Research • 7 hours ago

3 Top Tech Stocks to Buy in February
AI-powered automation is turning out to be even more capable than initially envisioned. That's great news for Symbotic.
The Motley Fool • Feb 23, 2026

Snap's direct revenue hits $1 billion annualized run rate as subscribers top 25 million
Snap said on Wednesday its direct-revenue business has reached $1 billion in annualized revenue run rate, driven by growth in its Snapchat+ subscription service, as the social media company pushes into new income streams beyond advertising.
Reuters • Feb 18, 2026

Snapchat+ tops 25M subscribers, driving company's direct revenue ARR to $1B
Snap's direct revenue business has reached a $1 billion annualized revenue run rate, the company announced on Wednesday. Annualized revenue refers to a business's current revenue rate projected over a full year.
TechCrunch • Feb 18, 2026

Snap: MAU Growth Creates Upside Catalyst
Snap delivered Q4 revenue and earnings beats, driven by strong ad pricing and user growth outside North America. Despite losing 4M North American daily active users, SNAP achieved 6% Y/Y global MAU growth in Q4'25, reaching 946M. Profitability surged, with Q4 adjusted EBITDA up ~30% Y/Y to $358M, aided by cost discipline and holiday ad demand.
Seeking Alpha • Feb 18, 2026

Snap to launch creator subscriptions in push to diversify revenue
Snap is introducing a subscription feature that will allow creators to earn recurring income directly from their most engaged fans, as the social media company works to diversify beyond advertising. With user growth moderating, Snap's expansion into paid creator subscriptions emphasizes the company's initiative to grow income beyond advertising and build more predictable revenue streams.
CNBC • Feb 17, 2026

Snapchat launches creator subscription in the U.S.
Social network Snapchat announced today it's launching creator subscriptions in alpha with select people in the U.S. starting on February 23. The company noted that users will be able to buy subscriptions to creators, including Jeremiah Brown, Harry Jowsey, and Skai Jackson.
TechCrunch • Feb 17, 2026

¹ Disclosures

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