WPP lifted as analyst says death of the ad agency has been greatly exaggerated

WPP PLC (LSE:WPP) may have spent years being written off as an advertising dinosaur, but Berenberg reckons investors have become too gloomy. Shares in the FTSE 250 group jumped 5.5% to 276.5p after the German bank has initiated coverage of the UK giant with a 'buy' rating, arguing that a sharp de-rating across the sector has created an opportunity for investors willing to look beyond concerns about artificial intelligence and slowing growth.

Proactive Investors • 12 hours ago

CMI Media Group Hires Michele Sirkin and Selamawit Gilagaber to Executive Team

“Welcoming back leaders of Michele and Selamawit's caliber is massive win for both our agency and our clients,” says Justin Freid, Chief Media & Innovation

GlobeNewsWire • 10 hours ago

WPP falls as Goldman Sachs slaps on a 'sell' rating

WPP PLC (LSE:WPP) shares fell 4.5% to 265.6p after Goldman Sachs initiated coverage of the advertising group with a 'sell' rating, arguing that a return to meaningful growth could prove difficult without a reshaping of its portfolio. The US investment bank set a 240p price target on the shares, versus a last closing price just over 278p.

Proactive Investors • Jun 3, 2026

Are Investors Undervaluing WPP (WPP) Right Now?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Investment Research • May 18, 2026

WPP is still a 'sell' says Swiss bank

UBS is sticking with a 'Sell' rating on WPP PLC (LSE:WPP) despite Tuesday's better-than-expected first-quarter update, with the Swiss bank arguing that the advertising group's near-term recovery story still lacks a catalyst. The broker left its 12-month price target unchanged at 210p, versus a share price of 259p in the note, implying 18.8% forecast price downside before dividends.

Proactive Investors • Apr 29, 2026

Should Value Investors Buy WPP (WPP) Stock?

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Zacks Investment Research • Apr 29, 2026

WPP ad sales decline 'as expected'

WPP PLC (LSE:WPP) shares were searching for direction after the advertising group reported a decline in first-quarter revenue but said performance was in line with expectations as it reiterated full-year guidance. Revenue came in at £3 billion, down 6.6% on a reported basis and 4.0% on a like-for-like basis.

Proactive Investors • Apr 28, 2026

WPP plc (WPP) Q1 2026 Sales/Trading Call Transcript

WPP plc (WPP) Q1 2026 Sales/Trading Call Transcript

Seeking Alpha • Apr 28, 2026

WPP Posts Decline in Key Metric Amid Broad Growth Slowdown

The advertising group reported a decline across all its main units, as it seeks to turn around its fortunes after a series of account losses and a leadership change.

WSJ • Apr 28, 2026

Introducing Fair Play: The World's First Digital Prosecutor Powered by Artificial Intelligence

NEW YORK, April 7, 2026 /PRNewswire/ -- Fair Play (fairplay-ai.com.br) is the world's first platform powered by artificial intelligence, created to help identify and refer possible cases of online racism. Developed by Ogilvy, in partnership with the Public Prosecutor's Office of the Federal District and Territories (MPDFT), the project was born as an innovative response to an urgent and growing crisis: the spread of hate speech and racist manifestations in digital environments.

PRNewsWire • Apr 7, 2026