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1D
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YTD
1Y
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5Y
ALL
Market cap
$4.38T
EPS
8.26
P/E ratio
32.8
Price to sales
8.82
Dividend yield
0.362%
Beta
1.093506
Previous close
$295.95
Today's open
$298.11
Day's range
$295.62 - $300.57
52 week range
$195.07 - $317.40
show more
CEO
Tim Cook
Employees
166000
Headquarters
Cupertino, CA
Exchange
Nasdaq Global Select
Shares outstanding
14.69B
Issue type
Common Stock
Technology
Hardware & Equipment
Why Apple Enjoys Peerless iPhone Pricing Power
With plans to boost prices, Apple is counting on an affluent user base able to shell out $1,000 or more for a device.
WSJ • 18 hours ago

20% of Warren Buffett-led Berkshire Hathaway's $341 Billion Portfolio Is Invested in 1 Stock That's Quietly Trying to Cash in on the AI Boom
Even after numerous share sales since late 2023, Berkshire's portfolio remains heavily concentrated in this “Magnificent Seven” stock. Upcoming product and service introductions show that this business is starting to take artificial intelligence more seriously.
The Motley Fool • 10 hours ago

3 Stocks That Have Made Long-Term Investors Rich and Could Do It Again
June is a natural moment for mid-year reflection. Short-term traders are squaring quarterly books, but long-term investors should be doing something different: stepping back to ask which businesses have already produced multi-decade compounding, and whether the moats that drove those returns are still intact today.
24/7 Wall Street • 16 hours ago

Memory crisis hits such extremes that 'even Apple can't be safe'
Apple CEO Tim Cook told the Wall Street Journal this week that the iPhone maker plans price increases on its products due to the ongoing memory shortage. The disclosure underscores the widespread impact of the memory crisis, as Apple is typically able to exert its market control to manage costs.
CNBC • Jun 19, 2026

3 Reasons to Buy Apple Stock
Apple's AI features could make its devices even more popular. The company may launch a brand-new foldable iPhone model later this year.
The Motley Fool • Jun 19, 2026

Will Apple stock hold up after signals of higher iPhone prices?
Apple Inc. shares are drawing fresh investor attention after Chief Executive Tim Cook signaled that rising memory and storage costs could force the company to increase product prices, raising questions about how it will affect consumer demand. Cook told The Wall Street Journal that escalating component costs tied to AI-driven demand for semiconductors have made it increasingly difficult for the company to maintain its pricing strategy.
Invezz • Jun 19, 2026

2027 Will Be Apple's “Biggest Product Year in History” — If It Can Solve One Specific Problem
Mark Gurman dropped a bit of a bombshell, highlighting 2027 as Apple‘s (NASDAQ:AAPL | AAPL Price Prediction) “biggest product year” ever, and he's most definitely not wrong.
24/7 Wall Street • Jun 19, 2026

The Memory Boom Has Been a Gift to Micron. For Apple, It's Becoming a Problem.
Apple CEO Tim Cook said in a recent interview that price increases on the company's products are unavoidable. The same memory shortage fueling record profits at chipmakers like Micron is now raising Apple's component costs.
The Motley Fool • Jun 19, 2026

Apple: Memory Crisis Should Not Unravel Its Advance
Apple faces an unprecedented memory pricing surge and supply chain challenges, prompting CEO Tim Cook to signal serious industry-wide concerns. AAPL is preparing for potential price hikes, leveraging its pricing power and vast device ecosystem to sustain margins amid rising component costs. Despite mixed reactions to Apple's AI strategy at WWDC, the company remains confident in its product roadmap and upcoming upgrade cycles.
Seeking Alpha • Jun 19, 2026

“They Forgot to Protect Our Industries With TARIFFS!” — Does a Trump Trade War 2.0 Loom?
There have been renewed talks about whether tariffs could send us into another phase of trade wars.
24/7 Wall Street • Jun 19, 2026

¹ Disclosures

Open an M1 investment account to buy and sell Apple commission-free¹. Build wealth for the long term using automated trading and transfers.