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ALL
AUM
$171625286
P/E ratio
33.5
Dividend yield
2.2156%
Expense ratio
0.97%
Beta
1.58829
Previous close
$35.52
Today's open
$35.50
Day's range
$35.20 - $35.80
52 week range
$15.89 - $40.72
Headquarters
US
Exchange
NASDAQ Global Market
Issue type
Exchange-Traded Fund
Alternatives
Trading Tools
39.5%
Did Investors Find Apple's Latest Product Launch Awe-Inspiring?
Apple held its “Awe Dropping” event on Tuesday, showcasing its upcoming products that included the new iPhone 17.
ETF Trends • Sep 9, 2025

Rotten Returns to Sweet Reversal? Can Apple Bulls Bite Back?
Apple Inc. (Ticker: AAPL) is having a rare off-year, down roughly 20% year-to-date as questions swirl around its innovation pipeline, product execution, and ability to compete in the generative AI race. But the tech titan isn't standing still.
ETF Trends • Sep 2, 2025

Top Performing Leveraged/Inverse ETFs: 08/10/2025
Top Performing Leveraged/Inverse ETFs Last Week These were last week's top performing leveraged and inverse ETFs. Note that because of leverage, these kinds of funds can move quickly.
ETF Trends • Aug 12, 2025

Tariffs Don't Bite AAPL; AMZN Forecast Questions Its Prime After Earnings
Following Meta and Microsoft, the earnings bonanza continued for the market's biggest players, with Apple and Amazon next on the docket. Both beat out Wall Street estimates, sloughing off any notion that tariffs could negatively impact their final Q2 results.
ETF Trends • Aug 1, 2025

Top Performing Leveraged/Inverse ETFs: 07/06/2025
Top Performing Leveraged/Inverse ETFs Last Week These were last week's top performing leveraged and inverse ETFs. Note that because of leverage, these kinds of funds can move quickly.
ETF Trends • Jul 8, 2025

Can Meta's Latest Acquisition Make It a Prime Time AI Player?
If you're going to be part of the Magnificent Seven, you better do something that's, well
ETF Trends • Jul 2, 2025

7 Stocks Looking Magnificent Again; Caution Warranted
As seasoned investors already know, the 24-hour news cycle can change markets quickly and swiftly. After weathering the tariff tantrum storm, downtrodden Magnificent Seven stocks are starting to look magnificent again thanks to U.S.-China trade deal news, but caution is always warranted.
ETF Trends • May 29, 2025

This Stock is the Apple of Warren Buffett's Eye
A peek into Berkshire Hathaway's top holdings reveals that Warren Buffett certainly has a liking for Apple's stock, comprising just over a quarter of its portfolio. It's easy to see why.
ETF Trends • May 28, 2025

Most Recent Tech Earnings Ease Anxiety Over AI Trade
Despite initial fears surrounding tariffs and their effects on artificial intelligence stocks, the sell-off in early April hasn't been an unraveling of the AI trade. Subsequent Q1 earnings reports have been largely favorable.
ETF Trends • May 22, 2025

2 AI ETFs Switch Places Amid Tariff Tantrum
Before the start of 2025, AI stocks were soaring en route to resuming their rally. Things have obviously changed given a pair of Direxion leveraged/inverse ETFs switching spots.
ETF Trends • May 2, 2025

¹ Disclosures

Open an M1 investment account to buy and sell Direxion Daily AAPL Bull 2X Shares commission-free¹. Build wealth for the long term using automated trading and transfers.