Bilibili: The Market Is Missing The Profit Transformation

Bilibili is leveraging a youthful, highly engaged user base to drive accelerating advertising revenue and margin expansion. Advertising now accounts for 35% of revenue, growing 30% YoY in Q1 2026, with scalable monetization across content and infrastructure. AI investments are enhancing both user experience and ad targeting, supporting margin improvement alongside robust user engagement metrics.

Seeking Alpha • Oct 10, 2026

Bilibili Inc. to Hold Extraordinary General Meeting on October 28, 2026

SHANGHAI, Sept. 25, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today published a circular (the “EGM Circular”) to provide shareholders with information on the proposals that will be put forward at the Company's upcoming extraordinary general meeting of the shareholders (the “EGM”) for shareholders' approval and a notice of the EGM (the “EGM Notice”). The EGM will be held at Building 3, Guozheng Center, No. 485 Zhengli Road, Yangpu District, Shanghai, People's Republic of China, on October 28, 2026 at 4:30 p.m. (Beijing time). The EGM Circular, the EGM Notice and the form of proxy for the EGM are available on the Company's investor relations website at http://ir.bilibili.com.

GlobeNewsWire • Sep 25, 2026

Bilibili Inc. Announces Completion of US$500 Million Marketed Convertible Senior Notes Offering, Concurrent Equity Placement and Concurrent Delta Repurchase

SHANGHAI, Sept. 09, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced the completion of its previously announced offering (the “Marketed Notes Offering”) of US$500 million in aggregate principal amount of convertible senior notes due 2031 (the “Notes”) and its concurrent repurchase of approximately US$100 million of its Class Z ordinary shares. The Company has also been informed by the relevant financial institutions that the concurrent placement of borrowed Class Z ordinary shares to facilitate hedging by certain investors in the Notes, together with the secondary placement of Class Z ordinary shares by a subsidiary of Tencent Holdings Limited (together with its subsidiaries, “Tencent”), was completed today. The closing of the subscription by Tencent for an additional US$200 million in aggregate principal amount of the Notes and the Company's repurchase of approximately US$200 million of its shares from Tencent remain subject to independent shareholder approval at an extraordinary general meeting of the Company and other customary closing conditions.

GlobeNewsWire • Sep 9, 2026

Bilibili Inc. Announces Proposed Offerings of US$700 Million Convertible Senior Notes, Concurrent Equity Placement and Concurrent Share Repurchases

SHANGHAI, Sept. 04, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced the proposed offerings (the “Notes Offerings”) of US$700 million in aggregate principal amount of convertible senior notes due 2031 (the “Notes”), subject to market conditions and other factors, including US$200 million of the principal amount of the Notes subscribed for in the Tencent Notes Subscription (as described below). The Notes are initially available only to non-U.S. persons that are “qualified institutional buyers” (as defined in Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”)) outside the United States in compliance with Regulation S under the Securities Act.

GlobeNewsWire • Sep 4, 2026

Bilibili Inc. Announces Pricing of Offerings of US$700 Million Convertible Senior Notes, Concurrent Equity Placement and Concurrent Share Repurchases

SHANGHAI, Sept. 04, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced the pricing of its offerings (the “Notes Offerings”) of US$700 million in aggregate principal amount of convertible senior notes due 2031 (the “Notes”), including US$200 million of the principal amount of the Notes subscribed for in the Tencent Notes Subscription (as described below). The Notes have been made available only to non-U.S. persons that are “qualified institutional buyers” (as defined in Rule 144A under the Securities Act of 1933, as amended (the “Securities Act”)) outside the United States in compliance with Regulation S under the Securities Act.

GlobeNewsWire • Sep 4, 2026

Bilibili Q2 Earnings Call Highlights

Bilibili NASDAQ: BILI reported higher revenue, expanding profitability and continued advertising momentum in the second quarter of 2026, as the company highlighted growing user engagement and investments in artificial intelligence tools for content creation, recommendation and advertising.

MarketBeat • Aug 27, 2026

Bilibili Inc. (BILI) Q2 2026 Earnings Call Transcript

Bilibili Inc. (BILI) Q2 2026 Earnings Call Transcript

Seeking Alpha • Aug 27, 2026

Bilibili Inc. Announces Second Quarter 2026 Financial Results

SHANGHAI, Aug. 27, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced its unaudited financial results for the second quarter ended June 30, 2026. Second Quarter 2026 Highlights: Average daily active users (DAUs) were 116.5 million, representing an increase of 7% year over year.

GlobeNewsWire • Aug 27, 2026

Bilibili (BILI) Q2 Earnings Match Estimates

Bilibili (BILI) came out with quarterly earnings of $0.23 per share, in line with the Zacks Consensus Estimate . This compares to earnings of $0.18 per share a year ago.

Zacks Investment Research • Aug 27, 2026

Bilibili Q2: Market Is Mispricing Long-Term Flywheel

Bilibili Inc. remains a compelling Buy as its growth narrative is reinforced by Q2 results, despite recent share price weakness. Q2 saw 8% revenue growth, a 7% DAU increase, and 28% ad revenue growth, highlighting strong user engagement and monetization potential. Operating leverage is improving as expenses remain flat while gross profit rises, supporting future margin expansion and value creation.

Seeking Alpha • Aug 27, 2026