Booking Holdings Is the First Blockbuster Stock Split of 2026 -- and the Table Is Set for This Company (Up 1,620% Since Its IPO) to Follow in Its Footsteps

Investors tend to gravitate to companies announcing and completing forward stock splits. Online travel titan Booking Holdings, whose shares have rallied 25,000% in 25 years, just became the first high-profile stock split of 2026 -- but it's unlikely to be the last.

The Motley Fool • 19 hours ago

Is Booking Stock The Market's Best-Kept Secret?

Booking (BKNG) stock is currently at a notable position. It is being traded at a lower price, and if you decide to invest, you are placing your trust in a company that is growing at a reasonable pace, maintaining good cash flow and margins, has a low-debt capital structure, and is considered to be moderately valued.

Forbes • 10 hours ago

OpenTable Launches New Media Network, Connecting Brands with Millions of Global Diners

OpenTable Media provides custom advertising and brand partnership solutions on the platform for the first time SAN FRANCISCO, Feb. 24, 2026 /PRNewswire/ -- OpenTable , a global leader in restaurant tech, today announced the launch of its new media solution, OpenTable Media , unlocking paid partnerships and advertising on the platform. The new offering positions OpenTable as a valuable, full-service media partner for a wide range of brands looking to reach consumers through differentiated channels and experiences.

PRNewsWire • 18 hours ago

Booking Holdings: Hotel Fragmentation Moat

Booking Holdings remains a compelling buy due to its dominant merchant model in a highly fragmented global hotel sector. BKNG's merchant revenue is projected to reach 70% of total revenue by 2028, underpinning sustained earnings and free cash flow growth. Despite AI disruption fears, consensus forecasts solid 19% annual earnings growth and over $10bn in free cash flow, supporting robust buybacks and dividends.

Seeking Alpha • a day ago

10 stocks Wall Street expects to roar back after dropping at least 20% in 2026

Analysts expect these stocks to soar at least 46% over the next 12 months.

Market Watch • 15 hours ago

3 Stock-Split Stocks to Buy Before They Soar Between 73% and 149% According to Select Wall Street Analysts

Stock splits have regained popularity in recent years. Historically, this has been a hallmark of a business executing at a high level.

The Motley Fool • Feb 22, 2026

Booking Holdings: When Narratives Do Not Match Reality

Booking Holdings delivered a double beat in annual results, with robust FCF growth and strong capital allocation via buybacks and a pending 25:1 stock split. BKNG's Merchant segment is rapidly gaining share, driving negative working capital and reinforcing its payment processing moat against AI disruption. Operational excellence is evidenced by recurring cost savings, deep supplier integrations, and increasing direct app bookings, supporting resilience against competitive and technological threats.

Seeking Alpha • Feb 22, 2026

These Analysts Boost Their Forecasts On Booking Holdings After Upbeat Q4 Results

Booking Holdings Inc (NASDAQ: BKNG) reported upbeat earnings for the fourth quarter on Wednesday.

Benzinga • Feb 19, 2026

Booking Tops Forecasts but Tumbles 9% as Travel Demand Shows Signs of Cooling

Booking Holdings (NASDAQ: BKNG) posted Q4 2025 results yesterday evening, reporting $6.35 billion in revenue, up 16% year-over-year.

24/7 Wall Street • Feb 19, 2026

Down 32%, Booking Holdings Announces 25-to-1 Stock Split. Time to Buy?

Booking Holdings ( NASDAQ:BKNG ) just reported fourth-quarter results that beat top and bottom line estimates, raised its dividend, and announced a 25-to-1 stock split.

24/7 Wall Street • Feb 19, 2026