Cracker Barrel's turnaround hits early snags; CEO warns recovery will 'take time' after rebrand fiasco

Cracker Barrel CEO Julie Masino admitted the company's turnaround is taking longer than expected after summer controversy hurt consumer trust and recovery efforts.

Fox Business • Dec 10, 2025

Cracker Barrel Is Still Feeling the Effects of Its Rebranding Debacle. Stock Hits Lowest Level Since 2009.

The fallout continues over Cracker Barrel Old Country Store's (CBRL) ill-fated logo change and restaurant revamp.

Investopedia • Dec 10, 2025

Cracker Barrel shares slide after retailer cuts revenue outlook

Cracker Barrel shares fell sharply on Wednesday after the Tennessee-based restaurant-and-retail chain cut its annual revenue forecast and posted weaker-than-expected quarterly results, weighed down by a brief but highly publicised logo controversy and softer store traffic. The company also disclosed a significant drop in earnings, deepening concerns about its turnaround efforts as consumer spending weakens.

Invezz • Dec 10, 2025

Cracker Barrel shares drop on Q1 earnings miss, slashed guidance

Cracker Barrel Old Country Store (NASDAQ:CBRL) shares fell 4.5% in early trade on Wednesday after the restaurant chain's first quarter earnings disappointment and it downwardly revised its full-year guidance. For the quarter ended October 31, 2025, the company reported revenue of $797.2 million, missing Wall Street estimates of about $801 million.

Proactive Investors • Dec 10, 2025

Cracker Barrel Stock Sinks After Trimming Annual Sales Outlook

Cracker Barrel Old Country Store Inc (NASDAQ:CRBL) shares are sinking after the company reported a narrower-than-expected loss of 74 cents per share for the fiscal first-quarter, but missed revenue estimates and slashed its annual sales outlook.

Schaeffers Research • Dec 10, 2025

Cracker Barrel Q1 Loss Narrower Than Expected, Revenues Down Y/Y

CBRL posts a narrower fiscal first-quarter loss, but lower revenues and tougher traffic trends drive a reduced FY26 outlook.

Zacks Investment Research • Dec 10, 2025

Cracker Barrel Spreads Holiday Cheer with Free Toys for Kids and Festive Offers for Families

Enjoy a side of joy and a free toy – up to $5 in value – with every kid's meal for dine-in now through December 24   LEBANON, Tenn. , Dec. 10, 2025 /PRNewswire/ -- This holiday season, Cracker Barrel Old Country Store is inviting families, travelers and holiday guests to celebrate the most magical time of the year with special offerings that bring comfort and joy to every visit.

PRNewsWire • Dec 10, 2025

Cracker Barrel Posts Downbeat Q1 Results, Joins GameStop, AeroVironment And Other Big Stocks Moving Lower In Wednesday's Pre-Market Session

U.S. stock futures were slightly higher this morning, with the S&P 500 futures gaining around 0.1% on Wednesday.

Benzinga • Dec 10, 2025

Cracker Barrel: I Can't Trust This Story Yet (Rating Downgrade)

Cracker Barrel Old Country Store, Inc. is downgraded to Sell as turnaround initiatives have failed to deliver, deepening operational uncertainty. CBRL Q1 results were poor: revenue fell 6%, margins collapsed, and adjusted EPS was -$0.74 despite non-recurring costs being excluded. Execution missteps, including food quality inconsistencies and rebranding-driven marketing spend, drove CBRL underperformance and margin pressure.

Seeking Alpha • Dec 10, 2025

Cracker Barrel shares tumble over 10% after logo fiasco forces chain to slash forecast

Revenue fell 5.7% to $797.2 million in the quarter, while same-store restaurant sales dropped 4.7%.

New York Post • Dec 9, 2025