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Direct Digital Holdings Inc. (DRCT)

$4.75

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Key data on DRCT

Market cap

$3531331

EPS

-75.79

P/E ratio

--

Price to sales

0.14

Dividend yield

--

Beta

5.4146

Price on DRCT

Previous close

$6.51

Today's open

$6.40

Day's range

$4.56 - $6.66

52 week range

$2.17 - $179.30

Profile about DRCT

CEO

Mark D. Walker

Employees

79

Headquarters

Houston, TX

Exchange

NASDAQ Capital Market

Shares outstanding

743438

Issue type

Common Stock

DRCT industries and sectors

Media

Traditional Media

News on DRCT

Direct Digital Holdings to Report First Quarter 2026 Financial Results

HOUSTON, May 7, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the first quarter ended March 31, 2026 on Monday, May 11, 2026 before the U.S. stock market opens. Management will host a conference call and webcast on the same day at 11:00 AM ET to discuss the results.

news source

PRNewsWire • May 7, 2026

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Orange 142 and Emerald Isle Realty Earn Gold and Platinum at 2026 Hermes Creative Awards for Search and Social Excellence

Campaigns helped Emerald Isle Realty achieve measurable business outcomes AUSTIN, Texas, May 6, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced it was recognized with two 2026 Hermes Creative Awards for their work with Emerald Isle Realty, earning Gold for Search Engine Marketing Campaign ("One Line to Rule Them All") and Platinum for Social Media Presence.  "Winning Gold and Platinum is meaningful, but it speaks to the work behind it," said Brenton Maddox, Senior Vice President, Client Success at Orange 142.

news source

PRNewsWire • May 6, 2026

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Direct Digital Holdings Announces Reverse Stock Split

HOUSTON, April 23, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced a 4-to-1 reverse stock split of all classes of its common stock. The Company expects the Class A common stock to begin trading on a split-adjusted basis on The Nasdaq Stock Market as of the commencement of trading on April 27, 2026.

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PRNewsWire • Apr 23, 2026

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Direct Digital Holdings, Inc. (DRCT) Q4 2025 Earnings Call Transcript

Direct Digital Holdings, Inc. (DRCT) Q4 2025 Earnings Call Transcript

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Seeking Alpha • Apr 7, 2026

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Direct Digital Holdings Reports Fourth Quarter and Full Year 2025 Financial Results

Fourth Quarter 2025 Buy-side Revenue Increased 28% Fourth Quarter 2025 Consolidated Revenue Decreased 7% Reduced Operating Expenses by 12% in Q4 2025 Compared to Q4 2024 and by 18% in FY 2025 Compared to FY 2024 HOUSTON, March 31, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Orange 142, LLC ("Orange 142") and Colossus Media, LLC ("Colossus SSP"), today announced financial results for the fourth quarter and full year ended December 31, 2025. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We're encouraged by our ability to drive double digit growth in the buy-side of our business, driven primarily by new customers and increased demand we're seeing from new verticals.

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PRNewsWire • Mar 31, 2026

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Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok

January analysis snapshot shows saves and shares drive early travel consideration AUSTIN, Texas, March 11, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), today released new analysis from its Social Media Council examining how travel content performs within TikTok's search-driven discovery environment. The findings show short-form travel videos earn four times the views of longer content, and that saves and shares play a more meaningful role in visibility than comments.

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PRNewsWire • Mar 11, 2026

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Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency

Ignition+ partners with brands to simplify complex media buying, and bring greater clarity and control to enterprise media investment AUSTIN, Texas, March 4, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), today announced the launch of Ignition+, a unified, AI-powered programmatic platform that maximizes investments, improves transparency, and boosts performance. Purpose-built for the enterprise, Ignition+ is available to Fortune 1,000 brands and large independent agencies managing high-volume, complex media investments.

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PRNewsWire • Mar 4, 2026

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Orange 142 Expands Visit El Paso's Reach Through Targeted Digital Campaign

Multi-channel strategy delivers more than 3.6 million impressions across top U.S. markets AUSTIN, Texas, Feb. 26, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, executed a targeted digital advertising campaign in partnership with Visit El Paso to reach meeting planners in highly competitive U.S. markets where destinations compete for meetings and events. As meeting planners evaluated destinations nationwide, Visit El Paso sought to increase visibility in competitive markets and strengthen consideration among planners assessing options for future events.

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PRNewsWire • Feb 26, 2026

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Direct Digital Holdings Regains Compliance with Nasdaq Bid Price Requirement

HOUSTON, Feb. 12, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company has received formal notice from The Nasdaq Stock Market LLC ("Nasdaq") confirming that the Company has regained compliance with Nasdaq Listing Rule 5550(a)(2), which requires a minimum bid price of $1.00 per share, and otherwise satisfies all applicable criteria for continued listing on The Nasdaq Capital Market. Mark Walker, CEO of Direct Digital Holdings, commented, "Evidencing full compliance with the Nasdaq listing criteria represents an important step on our path forward and the continued execution on our strategic goals.

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PRNewsWire • Feb 12, 2026

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Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search

New webinar breaks down one of the industry's first tested geo frameworks for AI search AUSTIN, Texas and PIGEON FORGE, Tenn., Feb. 10, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading digital marketing agency for mid-market brands and agencies, in partnership with the 4As and the Pigeon Forge Department of Tourism, today announced an upcoming webinar on how a leading travel destination adapted its digital strategy to remain visible as consumer discovery shifts toward AI-driven search.

news source

PRNewsWire • Feb 10, 2026

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