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1D
1W
1M
3M
6M
YTD
1Y
2Y
5Y
ALL
Market cap
$3531331
EPS
-75.79
P/E ratio
--
Price to sales
0.14
Dividend yield
--
Beta
5.4146
Previous close
$6.51
Today's open
$6.40
Day's range
$4.56 - $6.66
52 week range
$2.17 - $179.30
show more
CEO
Mark D. Walker
Employees
79
Headquarters
Houston, TX
Exchange
NASDAQ Capital Market
Shares outstanding
743438
Issue type
Common Stock
Media
Traditional Media
Direct Digital Holdings to Report First Quarter 2026 Financial Results
HOUSTON, May 7, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the first quarter ended March 31, 2026 on Monday, May 11, 2026 before the U.S. stock market opens. Management will host a conference call and webcast on the same day at 11:00 AM ET to discuss the results.
PRNewsWire • May 7, 2026

Orange 142 and Emerald Isle Realty Earn Gold and Platinum at 2026 Hermes Creative Awards for Search and Social Excellence
Campaigns helped Emerald Isle Realty achieve measurable business outcomes AUSTIN, Texas, May 6, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced it was recognized with two 2026 Hermes Creative Awards for their work with Emerald Isle Realty, earning Gold for Search Engine Marketing Campaign ("One Line to Rule Them All") and Platinum for Social Media Presence. "Winning Gold and Platinum is meaningful, but it speaks to the work behind it," said Brenton Maddox, Senior Vice President, Client Success at Orange 142.
PRNewsWire • May 6, 2026

Direct Digital Holdings Announces Reverse Stock Split
HOUSTON, April 23, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced a 4-to-1 reverse stock split of all classes of its common stock. The Company expects the Class A common stock to begin trading on a split-adjusted basis on The Nasdaq Stock Market as of the commencement of trading on April 27, 2026.
PRNewsWire • Apr 23, 2026

Direct Digital Holdings, Inc. (DRCT) Q4 2025 Earnings Call Transcript
Direct Digital Holdings, Inc. (DRCT) Q4 2025 Earnings Call Transcript
Seeking Alpha • Apr 7, 2026

Direct Digital Holdings Reports Fourth Quarter and Full Year 2025 Financial Results
Fourth Quarter 2025 Buy-side Revenue Increased 28% Fourth Quarter 2025 Consolidated Revenue Decreased 7% Reduced Operating Expenses by 12% in Q4 2025 Compared to Q4 2024 and by 18% in FY 2025 Compared to FY 2024 HOUSTON, March 31, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Orange 142, LLC ("Orange 142") and Colossus Media, LLC ("Colossus SSP"), today announced financial results for the fourth quarter and full year ended December 31, 2025. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We're encouraged by our ability to drive double digit growth in the buy-side of our business, driven primarily by new customers and increased demand we're seeing from new verticals.
PRNewsWire • Mar 31, 2026

Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok
January analysis snapshot shows saves and shares drive early travel consideration AUSTIN, Texas, March 11, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), today released new analysis from its Social Media Council examining how travel content performs within TikTok's search-driven discovery environment. The findings show short-form travel videos earn four times the views of longer content, and that saves and shares play a more meaningful role in visibility than comments.
PRNewsWire • Mar 11, 2026

Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency
Ignition+ partners with brands to simplify complex media buying, and bring greater clarity and control to enterprise media investment AUSTIN, Texas, March 4, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), today announced the launch of Ignition+, a unified, AI-powered programmatic platform that maximizes investments, improves transparency, and boosts performance. Purpose-built for the enterprise, Ignition+ is available to Fortune 1,000 brands and large independent agencies managing high-volume, complex media investments.
PRNewsWire • Mar 4, 2026

Orange 142 Expands Visit El Paso's Reach Through Targeted Digital Campaign
Multi-channel strategy delivers more than 3.6 million impressions across top U.S. markets AUSTIN, Texas, Feb. 26, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, executed a targeted digital advertising campaign in partnership with Visit El Paso to reach meeting planners in highly competitive U.S. markets where destinations compete for meetings and events. As meeting planners evaluated destinations nationwide, Visit El Paso sought to increase visibility in competitive markets and strengthen consideration among planners assessing options for future events.
PRNewsWire • Feb 26, 2026

Direct Digital Holdings Regains Compliance with Nasdaq Bid Price Requirement
HOUSTON, Feb. 12, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company has received formal notice from The Nasdaq Stock Market LLC ("Nasdaq") confirming that the Company has regained compliance with Nasdaq Listing Rule 5550(a)(2), which requires a minimum bid price of $1.00 per share, and otherwise satisfies all applicable criteria for continued listing on The Nasdaq Capital Market. Mark Walker, CEO of Direct Digital Holdings, commented, "Evidencing full compliance with the Nasdaq listing criteria represents an important step on our path forward and the continued execution on our strategic goals.
PRNewsWire • Feb 12, 2026

Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search
New webinar breaks down one of the industry's first tested geo frameworks for AI search AUSTIN, Texas and PIGEON FORGE, Tenn., Feb. 10, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading digital marketing agency for mid-market brands and agencies, in partnership with the 4As and the Pigeon Forge Department of Tourism, today announced an upcoming webinar on how a leading travel destination adapted its digital strategy to remain visible as consumer discovery shifts toward AI-driven search.
PRNewsWire • Feb 10, 2026

¹ Disclosures

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