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1D
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YTD
1Y
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5Y
ALL
Market cap
$2447362
EPS
-76.45
P/E ratio
--
Price to sales
0.08
Dividend yield
--
Beta
5.970064
Previous close
$1.25
Today's open
$1.27
Day's range
$1 - $1.33
52 week range
$1 - $80.30
show more
CEO
Mark D. Walker
Employees
79
Headquarters
Houston, TX
Exchange
NASDAQ Capital Market
Shares outstanding
2376080
Issue type
Common Stock
Media
Traditional Media
Direct Digital Holdings Regains Compliance with Nasdaq Bid Price Requirement
HOUSTON, Feb. 12, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company has received formal notice from The Nasdaq Stock Market LLC ("Nasdaq") confirming that the Company has regained compliance with Nasdaq Listing Rule 5550(a)(2), which requires a minimum bid price of $1.00 per share, and otherwise satisfies all applicable criteria for continued listing on The Nasdaq Capital Market. Mark Walker, CEO of Direct Digital Holdings, commented, "Evidencing full compliance with the Nasdaq listing criteria represents an important step on our path forward and the continued execution on our strategic goals.
PRNewsWire • Feb 12, 2026

Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search
New webinar breaks down one of the industry's first tested geo frameworks for AI search AUSTIN, Texas and PIGEON FORGE, Tenn., Feb. 10, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT) and a leading digital marketing agency for mid-market brands and agencies, in partnership with the 4As and the Pigeon Forge Department of Tourism, today announced an upcoming webinar on how a leading travel destination adapted its digital strategy to remain visible as consumer discovery shifts toward AI-driven search.
PRNewsWire • Feb 10, 2026

Destinations International Names Orange 142's Cassandra Razzi to Social Impact Committee
Appointment builds on Orange 142's work helping destination organizations drive visitation, revenue, and community impact AUSTIN, Texas, Feb. 5, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a leading digital marketing agency and a division of Direct Digital Holdings (Nasdaq: DRCT), today announced that Cassandra Razzi, Senior Manager of Business Development, has been named to the 2026 Social Impact Committee of Destinations International (DI), the world's largest association for destination organizations and tourism professionals. The appointment reflects Orange 142's ongoing work with destination marketing organizations (DMOs) to expand reach, drive revenue, and support responsible tourism growth that strengthens local economies and communities.
PRNewsWire • Feb 5, 2026

Orange 142 Wins Two 2025 MarCom Awards for Emerald Isle Realty Digital Campaign
Campaign delivered measurable impact across paid search and organic social AUSTIN, Texas, Jan. 26, 2026 /PRNewswire/ -- Orange 142 , LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced Orange 142 has been recognized with two 2025 MarCom Awards for its work with Emerald Isle Realty, earning Gold for SEM Campaign ("One Line to Rule Them All") and Platinum for Organic Social Media Strategy ("Organic Impact"). The awards recognize a data-driven, full-funnel approach that delivered measurable growth across paid search and organic social.
PRNewsWire • Jan 26, 2026

Orange 142 Launches Dedicated High-Compliance Practice for Regulated Industries
Energy, political, and governed consumer categories become first focus areas in a structured, transparency-driven solution AUSTIN, Texas, Jan. 14, 2026 /PRNewswire/ -- Orange 142, LLC ("Orange 142"), a division of Direct Digital Holdings (Nasdaq: DRCT), and a leading digital marketing agency for mid-market brands and agencies, today announced the launch of a dedicated high-compliance practice designed for advertisers operating in highly regulated industries. As scrutiny increases across sectors such as energy, political, and governed consumer products, mid-market marketers are seeking partners who can execute within complex regulatory frameworks, reduce compliance risk, and keep campaigns on track.
PRNewsWire • Jan 14, 2026

Direct Digital Holdings Announces Reverse Stock Split
HOUSTON, Jan. 8, 2026 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced a 55-to-1 reverse stock split of all classes of its common stock. The Company expects the Class A common stock to begin trading on a split-adjusted basis on The Nasdaq Stock Market as of the commencement of trading on January 12, 2026.
PRNewsWire • Jan 8, 2026

Direct Digital Holdings Regains Compliance with Nasdaq Stockholders' Equity Requirement
HOUSTON , Nov. 13, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that it has received notice from the Listing Qualifications Department of The Nasdaq Stock Market notifying the Company that it has regained compliance with the minimum stockholders' equity requirement for continued listing on The Nasdaq Capital Market under Nasdaq Listing Rule 5550(b)(1), which requires listed companies to maintain stockholders' equity of at least $2,500,000. Additionally, the Nasdaq Hearings Panel has granted the Company an exception until January 30, 2026, to demonstrate compliance with the minimum bid price requirement for continued listing as set forth in Nasdaq Listing Rule 5550(a)(2), which requires the Company's Class A Common Stock to close at or above $1.00 per share for a minimum of 10 consecutive business days.
PRNewsWire • Nov 13, 2025

Direct Digital Holdings, Inc. (DRCT) Q3 2025 Earnings Call Transcript
Direct Digital Holdings, Inc. ( DRCT ) Q3 2025 Earnings Call November 6, 2025 5:00 PM EST Company Participants Walter Frank Mark Walker - CEO, Co-Founder & Chairman Diana Diaz - Corporate Secretary & CFO Conference Call Participants Daniel Kurnos - The Benchmark Company, LLC, Research Division Michael Kupinski - NOBLE Capital Markets, Inc., Research Division Presentation Operator Thank you for standing by. My name is Kayla, and I will be your conference operator today.
Seeking Alpha • Nov 7, 2025

Direct Digital Holdings Reports Third Quarter 2025 Financial Results
Buy-side Revenue Increased 7% in Q3 2025 Compared to Q3 2024 Consolidated Revenue Decreased 12% in Q3 2025 Compared to Q3 2024 Reduced Operating Expenses by 15% in Q3 2025 Compared to Q3 2024 and 20% for the First Nine Months of 2025 Compared to the Prior Year HOUSTON , Nov. 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the third quarter ended September 30, 2025. Mark D. Walker, Chairman and Chief Executive Officer, commented, "We focused more resources on our profitable buy-side segment, resulting in continued growth in this segment during the quarter, where revenue increased 7% over the prior year period to $7.3 million and contributed the majority of consolidated revenue.
PRNewsWire • Nov 6, 2025

Direct Digital Holdings, Inc. (DRCT) Reports Q3 Loss, Misses Revenue Estimates
Direct Digital Holdings, Inc. (DRCT) came out with a quarterly loss of $0.24 per share versus the Zacks Consensus Estimate of a loss of $0.16. This compares to a loss of $0.71 per share a year ago.
Zacks Investment Research • Nov 7, 2025

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