Why brands like E.l.f., Wendy's and Gap are branching out into original music

E.l.f. Beauty released an album titled "Mirror Mix" as the brand looks to increase its marketing spend for the rest of the year. Gap and Wendy's also announced ventures into music in recent weeks, part of a wave of retailers finding new ways to engage customers.

CNBC • Oct 4, 2026

Retailers From QVC to Kohl's Are Split on Agentic Shopping

Good morning. Retailers are stocking a wide assortment of policies for the AI shopping agents suddenly headed for their online doors, the WSJ Leadership Institute's Patrick Coffee reports.

WSJ • Oct 2, 2026

Old Navy's New CEO Appointment Sparks Gap Stock Rally, Boosting Investor Confidence

Gap (GAP) stock is rallying following a big management change that came alongside the apparel retailer's latest quarterly earnings report.

Investopedia • Sep 29, 2026

Gap Inc. Debuts First Fashiontainment Partnership with Emerging Boy Band JYT

Multi-year collaboration with rising pop act JYT, Wexler Records and Republic Records reimagines music fandom through original content, live experiences, and fashion. SAN FRANCISCO, Sept.

PRNewsWire • Sep 22, 2026

Why Gap (GAP) is a Top Value Stock for the Long-Term

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Zacks Investment Research • Sep 22, 2026

Gap Is Getting Into the Boy-Band Business

The clothing company is making a foray into “fashiontainment” as it looks to cement its brands more deeply in popular culture.

WSJ • Sep 22, 2026

Gap (GAP) is a Top-Ranked Momentum Stock: Should You Buy?

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Investment Research • Sep 21, 2026

Athleta Named Official Off-Court Apparel Partner of the Golden State Valkyries

Bay Area-born organizations partner to celebrate the culture, community, and self-expression fueling the rise of women's sports SAN FRANCISCO, Sept. 15, 2026 /PRNewswire/ -- Athleta, a Gap Inc. (NYSE: GAP) brand at the intersection of women's performance and lifestyle apparel, today announced a multiyear partnership with the Golden State Valkyries as the team's Official Off-Court Apparel Partner, connecting sport, style, and purpose.

PRNewsWire • Sep 15, 2026

Gap Inc. Appoints Kirsten Green to Board of Directors

SAN FRANCISCO, Sept. 15, 2026 /PRNewswire/ -- Gap Inc. (NYSE: GAP) today announced the appointment of Kirsten Green, Founder and Managing Partner of Forerunner, to the company's Board of Directors, effective immediately.

PRNewsWire • Sep 15, 2026

GAP's Gross Margin Hits 41.4%: Can Expansion Continue in 2H 2026?

GAP's 41.4% adjusted gross margin rises year over year, but Old Navy investments, fuel costs and occupancy deleverage can pressure second-half gains.

Zacks Investment Research • Sep 15, 2026