Mbappe leaves Nike, signs with On as Swiss sportswear maker forays into soccer

French soccer star Kylian Mbappe has ended a two-decade partnership with Nike to join fast-growing Swiss sportswear brand On, giving the Roger Federer-backed company a marquee name for its push into soccer and handing ​the US giant another high-profile defection.

Reuters • Sep 18, 2026

Mbappe boosts On's brand visibility, but hurdles to soccer success remain

On Holding made a splashy entry into soccer on ​Friday by signing French star Kylian Mbappe, a move that raised the Swiss running shoe brand's profile as it pushes into the ‌sport.

Reuters • Sep 18, 2026

On Holding Stock Jumps as Swiss Sneaker Company ‘Enters Football' With Mbappé, Henry

On Holding stock has struggled mightily this year. The company scored a win Friday—though it's yet to revive the shares.

Investopedia • Sep 18, 2026

Mbappé signing won't fix On Holding's growth problem, Jefferies says

On Holding (NYSE:ONON)'s leap into football may say more about the brand's growing costs than its growth prospects, according to a new note from Jefferies. The Swiss sportswear company announced its entry into football this week, signing Kylian Mbappé as an athlete partner and global ambassador and naming Thierry Henry as Director of Football.

Proactive Investors • Sep 18, 2026

On Holdings New Partner; Netflix Analyst Downgrade | Stock Movers

On this episode of Stock Movers: - On Holding (ONON) is higher after it signed Kylian Mbappé as a partner in developing football products and representing the brand. The move marks On mounting a bold challenge to Nike and Adidas' dominance of the sport.

Bloomberg Markets and Finance • Sep 18, 2026

On Holding Stock Edges Higher Following Kylian Mbappé Partnership

Shares of On Holding AG (NYSE:ONON) are trading marginally higher Friday morning, holding onto an early pre-market surge as investors react to a major strategic disruption in the global sportswear market.

Benzinga • Sep 18, 2026

Kylian Mbappé leaves Nike to join Swiss sportswear giant On

French soccer star Kylian Mbappé has ended his long-term partnership with Nike to join Swiss sportswear giant On.

CNBC Television • Sep 18, 2026

On Holding Climbs 5% as Kylian Mbappé Joins Its Football Push; Nike Slips

On Holding (NYSE:ONON | ONON Price Prediction) shares are climbing Friday morning after reports that French soccer star Kylian Mbappé is joining the Swiss brand's push into football, taking it into cleats and match-day apparel for the first time in

24/7 Wall Street • Sep 18, 2026

CNBC Host Says Berkshire Should Buy Iconic Consumer Brand After Stock Falls 75%

On CNBC's Squawk Box Friday, anchor Joe Kernen floated Berkshire Hathaway as a potential buyer for Nike (NYSE:NKE | NKE Price Prediction) after Swiss sportswear brand On signed French superstar Kylian Mbappé away from Nike.

24/7 Wall Street • Sep 18, 2026

Soccer Star Mbappé Leaves Nike to Sign With On

French soccer superstar Kylian Mbappé is leaving Nike to sign with Swiss sneaker company On. The 27-year-old striker is the World Cup's all-time goal leader.

Bloomberg Markets and Finance • Sep 18, 2026