SFLR logo

Innovator Equity Managed Floor ETF (SFLR)

$36.72

Quotes are delayed by 15 minutes.

1D

1W

1M

3M

6M

YTD

1Y

2Y

5Y

ALL

Key data on SFLR

AUM

$1.28B

P/E ratio

28

Dividend yield

0.3696%

Expense ratio

0.89%

Beta

0.725572

Price on SFLR

Previous close

$37.09

Today's open

$37.14

Day's range

$36.63 - $37.14

52 week range

$29.14 - $37.34

Profile about SFLR

show more

Headquarters

US

Exchange

NYSE Arca

Issue type

Exchange-Traded Fund

SFLR industries and sectors

Equities

Domestic

Large-Cap

Blend

Top holdings in SFLR
News on SFLR

Inside Goldman's $2 billion defined-outcome ETF acquisition

Bryon Lake, Goldman Sachs Asset Management Third Party Wealth co-head, joins Dominic Chu on 'Halftime Report' to discuss what buying Innovator Capital Management means for the firm, the opportunity in defined-outcome ETFs and more.

news source

CNBC Television • Dec 8, 2025

news preview

Why investors are flocking to defined-outcome ETFs

Kathmere Capital CIO Nick Ryder and Goldman Sachs Asset Management Third Party Wealth co-head Bryon Lake join CNBC's Dominic Chu on “ETF Edge” to break down Goldman's Innovator acquisition and how defined outcome ETFs can help investors seek income and downside protection.

news source

CNBC Television • Dec 8, 2025

news preview

Market Predictions & ETF Ideas for a New Year

Every new year brings with it a new opportunity to stop for a moment, take stock of where we currently sit, revisit resolutions, and refresh outlooks.

news source

ETF Trends • Jan 10, 2025

news preview

ETFs Allowing Big Tech and Small Cap Exposure with Minimal Risk

Tim Urbanowicz of Innovation ETFs expects Big Tech to continue its upside trend into 2025, with caution in mind. He says any disruption to the market narrative can unwind momentum due to elevated P/E ratios.

news preview

Buffer Investing: Understanding Managed Floor vs Defined Outcome ETFs

Managing downside risk in portfolios has been a big theme this year as we navigate uncertainty in the face of a presidential election, the expectation of rate cuts as Federal Reserve monetary policy shifts, and geopolitical tensions across the globe. Buffer ETFs, as a category, have risen to that challenge.

news source

ETF Trends • Aug 23, 2024

news preview

A New Era for Risk: Managed Risk Strategies

Investors don't always notice when regimes shift. Even as interest rates rose at an almost unprecedented speed and are back to levels not seen in more than a decade, investors have in many ways stuck to what worked in a low rate regime.

news source

ETF Trends • Apr 18, 2024

news preview

Innovator Debuts 2nd Managed Floor ETF

Today, Innovator launched the Innovator Nasdaq-100 Managed Floor ETF (NYSE Arca: QFLR), which looks to offer exposure to the performance of the Nasdaq-100 Index while limiting losses to 10% within a 12 month period.

news source

ETF Trends • Jan 25, 2024

news preview

Parametric and Eaton Vance Expertise Inside an ETF

With five new actively managed ETFs launching today, the $1.4 trillion Morgan Stanley Investment Management powerhouse has further embraced the industry trends. Many advisors are choosing active ETFs that combine security selection expertise with tax efficiency and ease of use.

news source

ETF Trends • Oct 19, 2023

news preview

ETF 360: Innovator's Tim Urbanowicz

On the latest episode of “ETF 360,” Innovator's Tim Urbanowicz joined VettaFi head of research Todd Rosenbluth. The two discussed market risks and the Innovator's managed floor product, the Innovator Equity Managed Floor ETF (SFLR).

news source

ETF Trends • Oct 3, 2023

news preview

Alternative ETF Strategies to Navigate the Challenges Ahead

As we consider the potential hurdles in the new year, investors can focus on alternative ETF strategies to potentially generate positive returns in flat or down-market conditions through a built-in downside risk mitigation methodology.

news source

ETF Trends • Jan 11, 2023

news preview

¹ Disclosures

Get started with M1

Invest in Innovator Equity Managed Floor ETF

Open an M1 investment account to buy and sell Innovator Equity Managed Floor ETF commission-free¹. Build wealth for the long term using automated trading and transfers.

Invest in SFLR on M1