Sleep Number Releases its Newest Campaign Focused on the Value of Personalized Comfort Through Moments That Shape Everyday Life

MINNEAPOLIS--(BUSINESS WIRE)--Sleep Number Corporation (Nasdaq: SNBR) debuted a campaign to highlight its newest product, marking a major shift in how the brand connects with consumers by moving beyond traditional mattress specs to focus on real-life moments. The ad is inspired by the insight that what you do today changes what you need tonight, and every moment deserves a great night's sleep. Created in partnership with Fallon, the spot showcases ComfortMode, the company's most comfortable mat.

Business Wire • Feb 17, 2026

Fast-paced Momentum Stock Sleep Number (SNBR) Is Still Trading at a Bargain

Sleep Number (SNBR) could be a great choice for investors looking to buy stocks that have gained strong momentum recently but are still trading at reasonable prices. It is one of the several stocks that made it through our 'Fast-Paced Momentum at a Bargain' screen.

Zacks Investment Research • Feb 6, 2026

Exclusive: NFL star Travis Kelce takes stake in mattress maker Sleep Number

National Football League star Travis Kelce is taking a stake in Sleep Number as part of a partnership that will make him one of the mattress maker's top shareholders and a spokesman as it looks to attract new customers, the company said.

Reuters • Jan 28, 2026

Sleep Number Welcomes Travis Kelce as its Newest Strategic Partner and Investor

MINNEAPOLIS--(BUSINESS WIRE)--Today, Sleep Number Corporation (Nasdaq: SNBR) announces a strategic partnership with three-time Super Bowl champion Travis Kelce and welcomes him as its newest investor. Kelce is a longtime Sleep Number customer, using the company's products since 2019, and understands the benefits of life-changing sleep. Through this strategic partnership, Sleep Number and Kelce will work together to share Kelce's Sleep Number journey and the effects Sleep Number products have ha.

Business Wire • Jan 28, 2026

After Golden Cross, Sleep Number (SNBR)'s Technical Outlook is Bright

From a technical perspective, Sleep Number Corporation (SNBR) is looking like an interesting pick, as it just reached a key level of support. SNBR's 50-day simple moving average crossed above its 200-day simple moving average, which is known as a "golden cross" in the trading world.

Zacks Investment Research • Jan 28, 2026

Sleep Number Introduces ComfortMode™ Mattress: Premium Comfort at an Affordable Price

MINNEAPOLIS--(BUSINESS WIRE)--Sleep Number Corporation (Nasdaq: SNBR) today announces its newest product, ComfortMode, its most comfortable mattress at a sub-$1,600 price point. ComfortMode delivers ultimate comfort with no app or connectivity required. The new bed is simple to operate, without compromising on the innovations consumers know and expect from Sleep Number, including firmness adjustability and temperature balancing benefits. Sleep Number is also launching a new adjustable base, des.

Business Wire • Jan 12, 2026

Sleep Number to Participate in 28th Annual ICR Conference

MINNEAPOLIS--(BUSINESS WIRE)--Sleep Number Corporation (Nasdaq: SNBR) today announced that Linda Findley, President and Chief Executive Officer, and Amy O'Keefe, Executive Vice President, Chief Financial Officer, will be participating in the 28th Annual ICR Conference on January 12-14, 2026, in Orlando, Florida. In addition to meetings with investors, Linda Findley will join Peter Keith, Senior Research Analyst at Piper Sandler, for a Fireside Chat at 8:00 am EST on Tuesday, January 13. The ses.

Business Wire • Dec 22, 2025

Sleep Number Announces Inducement Grant Under Nasdaq Listing Rule 5635(c)(4)

MINNEAPOLIS--(BUSINESS WIRE)--Sleep Number Corporation (Nasdaq: SNBR) today announced that it granted an equity award on December 15, 2025, as a material inducement to the employment of the company's newly-hired Executive Vice President and Chief Financial Officer, Amy O'Keefe. As previously disclosed, in connection with the appointment of O'Keefe as Executive Vice President and Chief Financial Officer effective December 8, 2025, Sleep Number granted O'Keefe an employment inducement award consi.

Business Wire • Dec 15, 2025

Sleep Number Names Amy O'Keefe as CFO

MINNEAPOLIS--(BUSINESS WIRE)--Sleep Number Corporation (Nasdaq: SNBR) today announces Amy O'Keefe as its next Chief Financial Officer (CFO), effective December 8, 2025. Interim CFO Bob Ryder will remain with the company to ensure a smooth transition through December 12, 2025. "Since joining Sleep Number, we've taken decisive action to stabilize the business and position it for sustainable growth. Our strategy is clear and centered on our strong brand, differentiated products, and simplified ope.

Business Wire • Dec 2, 2025

Sleep Number Earns J.D. Power Award, Ranked #1 in Customer Satisfaction with Mattresses Purchased In-Store and Online

MINNEAPOLIS--(BUSINESS WIRE)--Sleep Number (Nasdaq: SNBR) announced it is the most awarded mattress brand in the J.D. Power 2025 U.S. Mattress Satisfaction Study. The company was recognized as #1 in customer satisfaction with mattresses purchased in-store and online, marking the fifth time the brand received this distinction by J.D. Power.* “J.D. Power is one of the most trusted benchmarks of customer satisfaction, and being ranked #1 is a powerful demonstration of our customer-obsessed culture.

Business Wire • Nov 12, 2025