Roku's New Ad Deals and Cost Cuts Help It End a Three-Year Profit Slide

Investments in digital ads help propel the streaming video platform to its first year in the black since 2021.

WSJ • 16 hours ago

Why Roku (ROKU) is a Top Growth Stock for the Long-Term

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Zacks Investment Research • Feb 19, 2026

Brokers Suggest Investing in Roku (ROKU): Read This Before Placing a Bet

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Zacks Investment Research • Feb 18, 2026

The Zacks Analyst Blog Ralph Lauren, Roku, Airbnb, FOX and Carnival

Ralph Lauren (RL) and four other consumer discretionary stocks show double-digit upside potential despite the sector???s recent slump and rate worries.

Zacks Investment Research • Feb 18, 2026

Netflix vs. Roku: Which Streaming Stock is the Better Buy-the-Dip Target?

With international expansion and ad revenue powering their growth, Netflix and Roku stock are starting to stand out as compelling buy-the-dip plays.

Zacks Investment Research • Feb 19, 2026

Roku Shares Climb. Is It Too Late to Buy the Stock?

Roku turned in strong results, helped by premium subscription growth. However, the company has a stock-based compensation problem.

The Motley Fool • Feb 17, 2026

Buy 5 Consumer Discretionary Stocks Despite the Sector's Recent Slump

RL, ROKU, ABNB, FOX and CCL offer double-digit upside potential as investors eye consumer discretionary plays despite sector weakness in 2026.

Zacks Investment Research • Feb 17, 2026

Roku Stock Is Down 17% This Year. Time to Buy?

Roku's fourth-quarter report featured a swing to meaningful profitability and accelerated top-line growth. The company guided for even faster platform growth going forward.

The Motley Fool • Feb 16, 2026

Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It

Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.

Zacks Investment Research • Feb 16, 2026

Roku's Razor And Blade Model Drives Long-Term Profitable Growth Prospects

ROKU's razor-and-blade model drives excellent user acquisition trends and robust platform monetization from the expanding advertising/subscription revenues. This strategy directly contributes to their outsized FQ4 '25 performance and the promising FY 2026 guidance, aided by the improving operating efficiencies. ROKU maintains $2.3B net cash, no debt, and 115% FCF conversion in FY2025, with management targeting over $1B FCF by 2028, reinforcing its future capital flexibility.

Seeking Alpha • Feb 14, 2026