Navigating Themes With a Disciplined Rotation

Thematic ETFs have maintained their impressive momentum in early 2026, building on a resurgent 2025. After gathering $23 billion last year, the category added another $4 billion in January alone.

ETF Trends • Feb 18, 2026

Over $240M AUM and Growing, This UFO ETF Is Taking Off

2025 was sprinkled with hints that a thematic exchange-traded fund (ETF) comeback could be in its initial stages. With over $240 million in assets under management (AUM) and growing, the Procure Space ETF (UFO) could be one of those funds to watch in 2026.

ETF Trends • Jan 13, 2026

THRO: AI-Powered Adaptive ETF

iShares U.S. Thematic Rotation Active ETF uses AI-driven, tactical theme rotation focused on large-cap U.S. equities, currently overweighting technology. THRO has outperformed the S&P 500 since inception, but recent 12-month returns lag the benchmark. The THRO fund has underperformed two sector rotation ETFs since inception.

Seeking Alpha • Dec 25, 2025

THRO: Outperforming Thematic Rotation ETF Is A Buy

Benchmarked against the S&P 500, iShares U.S. Thematic Rotation Active ETF relies on data-driven methods to identify and exploit promising themes. I initiate coverage of the fund with a Buy rating. IT-heavy THRO has beaten IVV since inception, sporting higher risk-adjusted returns, though with a downside capture ratio of 102.7%.

Seeking Alpha • Sep 17, 2025

BlackRock Converts Global Allocation Mutual Fund Pair to ETFs

Along with the increasing number of active ETF launches this year, conversions from mutual funds to ETFs have been another prevailing trend. This time, one of the biggest in the industry is converting a pair of mutual funds to ETFs — BlackRock.

ETF Trends • Sep 15, 2025

THRO: Rotating Between Megatrends

THRO ETF actively rotates among U.S. growth themes, leveraging big data and systematic frameworks for trend identification, with a strong technology bias. Current macro conditions—stabilized global liquidity and a neutral interest rate outlook—do not strongly support multiple expansion for growth assets like THRO. Performance now hinges more on the fund manager's thematic and company selection.

Seeking Alpha • Sep 9, 2025

ETF Edge: Midyear outlooks, active ETFs and Q3 themes

Jay Jacobs, BlackRock U.S. Head of Equity ETFs, and Roger Hallam, Vanguard global head of rates, share their outlooks for the rest of year, key trends to watch in the ETF space and the strategy behind their firms' latest funds with CNBC's Dominic Chu.

CNBC Television • Jul 8, 2025

ETF Prime: Rosenbluth Covers Top ETF Stories in First Half of 2025

On this week's episode of ETF Prime, VettaFi's Head of Research Todd Rosenbluth discusses top ETF stories shaping the first half of 2025 with host Nate Geraci. Later, Astoria's Bruce Lavine steps through 351 Exchanges, explaining what they are and why they matter.

ETF Trends • Jun 24, 2025

ETF Records Were Made to Be Broken

Mid-2025 is approaching, and exchange traded fund demand continues its robust growth. Last year was a landmark year for the ETF industry, with industry net inflows for the first time surpassing $1 trillion and one ETF exceeding $100 billion in net inflows.

ETF Trends • Jun 23, 2025

ETF Prime: Rosenbluth Gives the Scoop on Active ETFs & Share Class Structure

On this week's episode of ETF Prime, VettaFi's Head of Research Todd Rosenbluth discusses the rise of active ETFs and anticipated ETF share class structure. Later, Fidelity's Eric Granat and Christine Thorpe spotlight the Fidelity Hedged Equity ETF (FHEQ) and the Fidelity Total Bond ETF (FBND).

ETF Trends • Jun 5, 2025