Steph Curry likely made $300 million with Under Armour. Can his next step match Roger Federer's post-Nike success?

The Golden State Warriors star could take his Curry Brand independent or to another retailer — something Federer and Tiger Woods scored success with after splitting from Nike.

Market Watch • Nov 14, 2025

Under Armour Expands Restructuring Plan, Ditches Curry Brand

The athleticwear retailer said its board has approved another $95 million in restructuring actions, bringing its total estimated restructuring and related charges to up to $255 million.

WSJ • Nov 13, 2025

Under Armour splits with Steph Curry as it focuses on strengthening core brand

Under Armour and Steph Curry will end their 13-year partnership, effective immediately. Curry Brand is free to find another retail partner.

CNBC • Nov 13, 2025

Under Armour, Stephen Curry to end partnership

CNBC's Alex Sherman joins 'Fast Money' with breaking news on Under Armour.

CNBC Television • Nov 13, 2025

Under Armour parts ways with Steph Curry as restructuring gathers pace

Under Armour and Stephen Curry have parted ways, ending over a decade-long partnership between the NBA star and the sportswear company.

Reuters • Nov 13, 2025

Under Armour and Steph Curry are breaking up. The move is partly about ‘discipline,' CEO says.

After more than a decade together, Under Armour Inc. and NBA star Stephen Curry on Thursday said they would be parting ways, as the athleisure giant moves ahead with a turnaround effort and a deeper focus on its core products.

Market Watch • Nov 14, 2025

UNDER ARMOUR AND STEPHEN CURRY AGREE TO CURRY BRAND SEPARATION

Under Armour to Focus on Core Brand Comeback  BALTIMORE , Nov. 13, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) and Stephen Curry today announced plans to separate Curry Brand from Under Armour, ending a partnership that has redefined performance product and athlete-led storytelling for more than a decade. Under Armour, with a disciplined focus on its namesake brand, will develop new UA Basketball products and continue to support athletes and programs across every level of the game.

PRNewsWire • Nov 13, 2025

UNDER ARMOUR EXPANDS FISCAL 2025 RESTRUCTURING PLAN AND RAISES FISCAL 2026 ADJUSTED OPERATING INCOME OUTLOOK TO $95 MILLION TO $110 MILLION

BALTIMORE , Nov. 13, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) today announced the expansion of its previously disclosed fiscal 2025 restructuring plan and increased its fiscal 2026 adjusted operating income outlook. Expansion of Fiscal 2025 Restructuring Plan Previously, the company anticipated incurring up to $160 million in pre-tax restructuring and related charges in connection with its fiscal 2025 restructuring plan.

PRNewsWire • Nov 13, 2025

Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales

Stephen Curry and Under Armour have ended their 13-year partnership. The split comes as Under Armour faces declining sales, restructuring, and falling share value.

Business Insider • Nov 14, 2025

Under Armour Posts Strong Q3: Reinstated FY26 Guidance Suggest 'Ongoing Challenges,' Analysts Say

Under Armour Inc (NYSE:UAA) shares inched higher in early trading on Friday, after the company on Thursday reported its fiscal second-quarter results.

Benzinga • Nov 7, 2025