Vera Bradley Returns To Its Core, But It Remains Fairly Challenged

Vera Bradley maintains a Hold rating due to ongoing topline challenges, operational losses, and significant impairments despite sequential improvement. New management is reversing the failed 2024 rebranding, refocusing on core legacy products, accessible pricing, and digital marketing to recapture historical brand identity. Adjusted 3Q25 results showed a smaller operational loss ($2M) and improved gross margins (51%), but the sustainability of these improvements remains uncertain.

Seeking Alpha • Dec 13, 2025

Vera Bradley, Inc. (VRA) Q3 2026 Earnings Call Transcript

Vera Bradley, Inc. (VRA) Q3 2026 Earnings Call Transcript

Seeking Alpha • Dec 11, 2025

Vera Bradley Announces Third Quarter Fiscal Year 2026 Results

Reclaiming Vera Bradley's joyful optimism, while fueling operational excellence Reclaiming Vera Bradley's joyful optimism, while fueling operational excellence

GlobeNewsWire • Dec 11, 2025

Vera Bradley (VRA) Reports Q3 Loss, Beats Revenue Estimates

Vera Bradley (VRA) came out with a quarterly loss of $0.3 per share versus the Zacks Consensus Estimate of a loss of $0.11. This compares to a loss of $0.27 per share a year ago.

Zacks Investment Research • Dec 11, 2025

Vera Bradley, Inc. Announces Reporting Date for Third Quarter Fiscal Year 2026 Results

FORT WAYNE, Ind., Nov. 26, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA) (the “Company”) today announced that it plans to report results for the third quarter ending November 1, 2025 of fiscal year 2026 (fiscal year ending January 31, 2026) at 8:00 a.m. Eastern Time on Thursday, December 11, 2025.

GlobeNewsWire • Nov 26, 2025

Vera Bradley Announces Appointment of Ivan Brockman to Its Board of Directors

FORT WAYNE, Ind., Nov. 21, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (“Vera Bradley” or the “Company”) (NASDAQ:VRA) today announced the appointment of Ivan Brockman to its Board of Directors effective November 17, 2025.

GlobeNewsWire • Nov 21, 2025

VRA Investors Have Opportunity to Join Vera Bradley, Inc. Fraud Investigation with the Schall Law Firm

LOS ANGELES, Nov. 05, 2025 (GLOBE NEWSWIRE) -- The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors of Vera Bradley, Inc. (“Vera Bradley” or “the Company”) (NASDAQ: VRA) for violations of the securities laws. The investigation focuses on whether the Company issued false and/or misleading statements and/or failed to disclose information pertinent to investors.

GlobeNewsWire • Nov 5, 2025

Vera Bradley Announces Appointment of Melinda Paraie as Chief Brand Officer

FORT WAYNE, Ind., Oct. 29, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (“Vera Bradley” or the “Company”) (NASDAQ:VRA) today announced the appointment of Melinda Paraie as the Company's Chief Brand Officer effective November 1, 2025.

GlobeNewsWire • Oct 29, 2025

Rosen Law Firm Encourages Vera Bradley, Inc. Investors to Inquire About Securities Class Action Investigation - VRA

NEW YORK , Oct. 28, 2025 /PRNewswire/ --  Why: Rosen Law Firm, a global investor rights law firm, continues to investigate potential securities claims on behalf of shareholders of Vera Bradley, Inc. (NASDAQ: VRA) resulting from allegations that Vera Bradley may have issued materially misleading business information to the investing public. So What: If you purchased Vera Bradley securities you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement.

PRNewsWire • Oct 28, 2025

VRA Investor News: If You Have Suffered Losses in Vera Bradley, Inc. (NASDAQ: VRA), You Are Encouraged to Contact The Rosen Law Firm About Your Rights

NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, continues to investigate potential securities claims on behalf of shareholders of Vera Bradley, Inc. (NASDAQ: VRA) resulting from allegations that Vera Bradley may have issued materially misleading business information to the investing public.

GlobeNewsWire • Oct 28, 2025