DraftKings stock is losing to prediction markets despite CEO reassurances

DraftKings (DKNG) stock is slipping further on Friday amidst mounting pressure from specialized event-contract platforms, most notably Kalshi. Kalshi is seeing a massive surge in sports wagering volume with the kickoff of the NFL season – eating into the near-term appeal of DKNG shares.

Invezz • Sep 18, 2026

Sportsbooks remain king this football season, but upstarts are making a run for the money

The NFL season is expected to generate about $40 billion in legal wagers and event contracts, according to a new research report from Eilers & Krejcik Gaming. Sportsbooks are still raking in about 80% of the action, but prediction markets are taking advantage in states where sports betting is still illegal or inaccessible to commercial operators, the market researcher said.

CNBC • Sep 18, 2026

TRWD Develops Licensing-Led Expansion Strategy to Complement Acquisition Model and Expand Beyond 100+ Venue Goal

LAS VEGAS--(BUSINESS WIRE)---- $DKNG #ARCEntertainmentGroup--TRWD expands beyond acquisitions with a licensing-led strategy using SMS and payment technology to enable growth beyond 100 venues.

Business Wire • Sep 17, 2026

Here's Why DraftKings (DKNG) Fell More Than Broader Market

In the latest trading session, DraftKings (DKNG) closed at $24.33, marking a -1.26% move from the previous day.

Zacks Investment Research • Sep 16, 2026

DraftKings Inc. (DKNG) is Attracting Investor Attention: Here is What You Should Know

DraftKings (DKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Zacks Investment Research • Sep 14, 2026

DraftKings Enhances Responsible Engagement Efforts With New Customer Initiatives, Tools and Education

BOSTON--(BUSINESS WIRE)--DraftKings Inc. today announced a series of new initiatives designed to promote responsible engagement and increase awareness and use of the tools and resources to help customers make informed decisions and engage responsibly. The efforts include a new digital advertising campaign featuring Kevin Hart and Nick Jonas that promotes responsible engagement, a PGA TOUR sweepstakes that promotes customer engagement with responsible engagement features, the launch of Gamalyze A.

Business Wire • Sep 14, 2026

DraftKings (DKNG) CEO on Football Season, Prediction Markets & Profit Path

The fall football season "is like our holiday season," says Jason Robins, CEO of DraftKings (DKNG). He explains how his company has prepared for what he sees being a pivotal time for DraftKings.

DraftKings: Football Is Back And The Stock Looks Interesting After The Decline (Rating Upgrade)

DraftKings is upgraded from neutral to bullish as fears over the 'phantom tax' proved overblown and customer demand remains robust. DKNG's Q2 saw 73% YoY customer growth at 8% lower CAC, strong handle gains, and a rapidly scaling Predictions segment, despite headline revenue and margin misses. Expense discipline is now the critical swing factor; DKNG trades at 14.34x 2028E earnings with 90.49% EPS growth projected, but continued high sales/marketing spend could delay profitability.

Seeking Alpha • Sep 11, 2026

Price Prediction: DKNG Stock Will Hit $50 on This Date

DraftKings is down 30% this year even as its CEO insists the core business is firing on all cylinders, and a specific date in 2028 could mark the moment that gap finally closes in a big way.

24/7 Wall Street • Sep 10, 2026

Prediction Markets Are Huge Opportunity, DraftKings CEO Says

DraftKings Inc. Chief Executive Officer Jason Robins says the company has seen growth across all of its products and says prediction markets present a huge opportunity for the business. He speaks to Bloomberg's Romaine Bostick.

Bloomberg Markets and Finance • Sep 10, 2026