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1D
1W
1M
3M
6M
YTD
1Y
2Y
5Y
ALL
AUM
$225972500
P/E ratio
15.1
Dividend yield
0.8375%
Expense ratio
0.75%
Beta
1.304818
Previous close
$53.22
Today's open
$53.34
Day's range
$53.02 - $53.56
52 week range
$44.83 - $62.24
Industries
Technology
8.04%
6.53%
ETFs Likely to Benefit from Thanksgiving Weekend Sales
Thanksgiving shopping is set to boost retail and tech ETFs. XRT, IBUY, ONLN, IPAY, BPAY and PSCD could be the biggest winners of the holiday spending boom.
Zacks Investment Research • Nov 28, 2025

Amplify ETFs Highlights Key Solutions as AI Transforms Holiday Shopping
CHICAGO, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Amplify ETFs , a leading provider of breakthrough ETF solutions, is highlighting three of its thematic strategies—Amplify Online Retail ETF (IBUY), Amplify Digital Payments ETF (IPAY), and Amplify Video Game Leaders ETF (GAMR)—as investors gear up for a holiday spending season impacted by online retail, digital payments and gaming entertainment. Generative AI shopping assistants and recommendation engines are expected to drive a surge in online holiday spending, with AI-driven traffic to retail sites projected to rise more than 500% year over year.1 Consumers are embracing this new wave of intelligent shopping by researching products, comparing prices, and completing purchases through AI-integrated platforms that make every transaction smarter, faster, and more personalized.
GlobeNewsWire • Nov 26, 2025

IPAY: Superb Digital Payments Exposure
Amplify Digital Payments ETF offers balanced exposure to both traditional payment giants and disruptive fintechs, capturing the global shift from cash to digital payments. The ETF is diversified across market caps and geographies, with a strong US focus and top holdings including Visa, Mastercard, and Coinbase. Despite stablecoin concerns and recent negative sentiment, I believe digital payment leaders remain resilient, with strong profitability and ongoing innovation in stablecoin integration.
Seeking Alpha • Jul 19, 2025

Top 4 Sectors & Their ETFs of Past Three Months
Four sectors -- Consumer Discretionary, Financials, Telecom and Technology -- were crowned as top performers from the basis of average three-month return.
Zacks Investment Research • Jan 10, 2025

Disruptive Theme of the Week: Transformation of Retail
The holiday shopping season in recent years kicked off with a five-day weekend that began on Thanksgiving and wrapped up on Cyber Monday. According to the National Retail Federation, roughly 197 million shoppers participated in the retail frenzy this year.
ETF Trends • Dec 12, 2024

5 ETFs for Smart Holiday Season Investing
Holiday spending is expected to grow 2.5%-3.5% year over year. Several ETFs are poised for solid gains.
Zacks Investment Research • Dec 9, 2024

ETFs Set to Soar on Solid Thanksgiving Weekend Sales
Black Friday continues to be the most popular shopping day for both in-store and online shopping.
Zacks Investment Research • Dec 4, 2024

Cyber Week Sales Put These ETFs in Focus
Holiday sales growth slowed this year, but a record 183.4M people plan to shop in stores and online from Thanksgiving to Cyber Monday.
Zacks Investment Research • Nov 29, 2024

Final Trades: Apple, Citigroup, Palantir & Amplify Mobile Payments ETF
The Investment Committee gives you their top stocks to watch for the second half.
CNBC Television • Jun 17, 2024

ETFs to Play Buffett's Investment Insights
At Berkshire Hathaway's recent annual shareholder meeting, Warren Buffett discussed Berkshire's actions, including selling the Apple (AAPL) stock and a loss on Paramount (PARA).
Zacks Investment Research • May 6, 2024

¹ Disclosures

Open an M1 investment account to buy and sell ETFMG Prime Mobile Payments ETF commission-free¹. Build wealth for the long term using automated trading and transfers.